10 Questions with ... Nikki Reid
June 30, 2015
BRIEF CAREER SYNOPSIS:
I started my career in radio at age 18 working at KSTP in Saint Paul, MN, as a promotions intern. From there I went to KNSI in Saint Cloud, MN and from there I took a leap of faith and accepted the graveyard shift at Rock 108 KFMW in Waterloo, IA. I worked there for about a year-and-a-half and then I packed my bags once more for my first full-time on-air position here at U93 WNDV in South Bend, IN. Here I have learned very much how crazy radio can get, and yet I'm still striving to do more in the business!
1) Are you wearing more "hats" than you have in the past?
A few, yes. At my current station, U93, I am not only middays, but I am also afternoons on 97.7 and 102.3 The Stream (WSMM), Promotions Coordinator, and Imaging VO for sister station WAZY. (There are more nit-picky things, but I won't bore you.)
2) What are you doing social media-wise?
Social media is a part of our lives no matter what. I always try to think outside of the circle so that you can jump into new ideas. Videos, lnks, posts ... you name it! I especially love doing my "Story Time With Nikki" on my Facebook page just for laughs!
3) What is your favorite part of the job?
I really enjoy becoming friends with the listeners. It really helps you relate to the demo more, too!
4) Who would be a "dream guest" to have on your show?
I would LOVE to have Louis C.K. on my show because I'm just a big fan of dry humor. And I think it would be pretty hilarious to hear him having to censor himself while talking about someone like Justin Bieber.
5) What was your favorite station to listen to when you were a kid?
My absolute favorite station as a kid would have to be Drive 105 in Minneapolis, MN. I'm a Twin Cities native and it was by far the coolest Alternative Rock station around when I was a kid.
6) Do you have a favorite hobby outside of radio?
Not one in particular, but I do enjoy theater ... and cooking!
7) What music do you listen to when you're not working?
I love to listen to Foo Fighters, Beck, pretty much all Alternative Rock and some Pop and Rap sprinkled in.
8) What is it about our industry that keeps you wanting to do it for a living?
The opportunity for growth for sure. When I listen to things that I've done even a month ago, it's amazing to realize the changes.
9) What is the one truth that has held constant throughout your career?
That there will always be surprises! One day you could walk into the studio and host a normal show, and the next you could be giving away a car! You never know.
10) What advice you would give people new to the business?
Don't give up and listen to criticism. There will be times where it hits you a little hard, but you need to always have an open mind and trust that the people you work with do not want to see you fail.
What did you want to be when you were growing up?
It's really random, but I wanted to be a cardiovascular surgeon when I was really young to help "fix" my Grandpa, then I wanted to be a mechanic because I love cars, especially the ones I played with in the dirt. And last but not least, I wanted to become a lawyer because I love to argue ... but all of those take a lot of school and debt so I stuck with radio!