10 Questions with ... JV and Rico
September 6, 2011
1. Why Radio?
JV: Besides the bitches and the check? The first person I was a fan of, other than music artists was a radio guy. In high school I listened to John London here in San Francisco . I thought he was hilarious. I went from listening to his show to calling it all the time. Then it was dream...I WANT TO THE MORNIING GUY in San Francisco.
Rico: Because my 8th Grade yearbook said I was the "Class Clown" and "Most Likely to Become Night Manager at Taco Bell". So, I figured Radio was a mixture of the two, minus the 7 Layer Burritos.
2. At a glance, what's the high point of your radio career/life?
JV: I have two high points. The first was making it to the Wild949 morning slot and beating my Idol John London. Thankfully Im inside the second one now. When I returned to Wild949, after 4 years, I didn't have my old team mates with me. The past 2 and half years I've worked very hard with my PD Cat Collins to deliver an awesome show. With the addition of Rico & Selana, the hard work paid off and we took the number one slot. This market is so saturated with Top 40 radio and morning shows, to be number one right now in demo and kicking ass in other demos, is the greatest feeling ever!
Rico: Getting the CALL that stations like KIIS-FM/LA, HOT 97/NY and KYLD/SF think I'm talented enough to be a part of their respective teams. The latter would be the Most Special since I grew up in San Francisco and always wanted to work with JV and make it to #1. There's no feeling like being on top in the market you are from with a dude who you believe in and who believes in you!
Have you experienced a low point?
JV: The lowest point for me was getting hooked on drugs, losing my mind and turning a good show many years ago into a 4 diatribe about Jesus, aliens, and motorcycles. I lost my job, my lady, and my dogs. Hello, Country song! It's easy now to make light of it, but I was honestly at the point of being mentally sick. The road out of that dark place was long but I learned a lot about myself. Thank you for asking Oprah.
Rico: Losing a gig while my wife was four months pregnant with my first daughter. No money, no Insurance and eating ramen noodles SUCKS!
3. Is the world a better place with Facebook?
JV: It is if you are trying to organize a revolution, yes. If you are trying to avoid family functions, as I am, it makes life difficult. Honestly, if I was not in radio I wouldn't have a Twitter or Facebook page. I'd rather do something productive with my day, like watch video games.
Rico: YUP...now I know how full of shit my "Friends" Are. I love it when they brag about how they're "Runnin' Thangs" or how many "HATERS" they have or how much "SWAG" they got! Bitch...the only thing you run is your Fantasy Football Team!
4. If you weren't co-hosting a morning show, would you consider yourself a "morning" person?
JV: HELL NO!!! Why would anyone WANT to get up at 4 in the morning!!!
Rico: YUP...because I'd be Night Manager at Taco Bell...that shift isn't over 'til about 6 am.
5. When you've had a rough day, what do you do to get back to your happy place?
Rico: CLICHE & CORNY ANSWER ALERT!
My kids, Gracie and Ava (my son, Isaac, is on his way due in Oct!) Their faces make every bad break, negative email or down Weekly just fade away! The OG KUSH before bed doesn't hurt either...;0)
6. What's the biggest difference between the morning show at KYLD and the last Bay Area incarnation of The Doghouse?
JV: The Dog House was an awesome show that I am proud of. It really was a rock show on a pop station that was based largely on shock value. Anyone that tries to do a show like that today, in PPM, on a pop chr station is, in a word, STUPID. Thankfully, I don't have the throwback mentality. I don't sit around saying, "this sucks man, I wish I could do it like I used to." I wanted to win under the "new rules". That required change. The biggest difference now is our approach. We are number one with a whole new team, but we don't have to have two girls naked in the studio and light firecrackers out of a corn hole to get it done. We just make people laugh.
7. Please complete this sentence. "My most important role on the morning show is _________________.
JV: I'm the driver of this vessel damnit! I think you need a good lead that has a sense of humor. If the lead tries to be funny the whole time, shit gets off track. The same goes for when the humor guy (Rico) tries to drive too much. It can get twisted.
Rico: be funny....keep JV smilin' and ride shotgun with a shotgun! BULLETTTT (I learned that from my boy KULTURE at Hot 97!)
8. Do you and your spouses have any "celebrity free passes" and who are they?
Rico: Do people still do that? With Reality TV, YouTube & Twitter, Now-A-Days everyone is a "Celebrity" So My wife's "Free Pass" is JV......Mine is JV! I'm just kidding my wife's is Shemar Moore.
9. How is the show doing ratings and sales-wise?
It's as simple as 1-2-3...#1 18-34 #2 18-49 & #3 25-54...
10. If you were running for mayor of San Francisco, what would definitely be part of your platform?
Rico: Legalize Weed and Gay Marriage...because if two men/women committing to each other bothers you that much, smoke the weed...You'll stop Giving a Fuck!
Looking back on your lives and careers, are there any big decisions that you wish you could go back and change?
JV: I honestly wish I would have joined the gang known as MS13. I've always wanted to close my eyes and have people see my gang name on my lids. I feel like the gang would have gotten more done if I was in that shit.
Rico: NO...I'm home working at a monster station with a dude I care for and respect. Things turned out OK.
If you could only watch one movie, one TV show and listen to one CD for six months, which would you choose?
JV: I could watch reality TV all day. Wait...I do watch reality TV all day.
Rico: TV Show: Pardon the Interruption on ESPN
CD: What's a CD?
Movie: Willie Wonka and the Chocolate Factory...the Original! "We are the music makers and we are the dreamers of dreams!"