10 Questions with ... John Mason
April 1, 2014
BRIEF CAREER SYNOPSIS:
I have worked in Cleveland, St. Louis and Detroit Also, I have been the voice of the Detroit Pistons for 15 seasons and I am the only All-Star announcer ever selected in the history of the NBA.
1) What are some of your favorite stations, other than yours, you like listening to?
I like listening to ESPN Sports Radio.
2) In detail, what are your thoughts on the future of Urban radio?
I feel listeners are using their mobile devices more than ever. You better keep your smartphone updated because this is the one-stop shop that Urban radio will need to stay connected with its audience. We will survive if we stay abreast of technology and social media.
3) How do you think social media has affected radio?
Radio still drives social media. Who's the biggest marketer of social media? It's radio.
4) What would people who think they know you, be surprised to learn about you?
I thought people were still inside the radio at the age of 18, but I could listen to them. This may sound crazy because I work my show like I live inside the radio. I am not sure if that makes sense. But I try and channel myself to the thoughts of my listeners. I try and think like them.
5) What new challenges are you anticipating?
I want to build my own Mason app. Are you going to have your own, too?
6) What's your radio background?
I have been a morning show host in Detroit for 30 years; but, I also was a production director early in my career.
7) What is it about your city and your job that you like so much?
I like that Detroiters have a "BIG" heart and a very good ear for music. .
8) If a genie in a bottle gave you three wishes, what would they be and why?
My first wish would be to have a nationally syndicated show. It's been one of my goals. My second wish is to be rich from working in radio. That would give me financial security. My third wish would be to have a big mansion.
9) What people have influenced your radio career?
There are three people that have influenced my career. Barry Mayo gave me my first aircheck critique. Quincy McCoy taught me how to have fun on the radio and James Alexander brought me to Detroit.
10) If you had not gone into radio, what other profession would you have chosen?
The only other profession I would be doing is radio. Hmmmmm, you feel me.