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Sellers and Programmers are Finally on the Same Side
May 15, 2012
Have an opinion? Add your comment below. In the digital space, its all about value - not about interruptive ads stuck in the middle of valued content. In many ways, the clients content IS the valued content. Mark Ramsey (markramseymedia.com) talks about how sellers and programmers are finally on the same side - the consumers side ANd the clients side This video is from a Q&A with James Derby and the management team at Federated Media (federatedmedia.com).
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A lot of the great content ideas are now coming from the sales side rather than the content side.
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