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Lead Your Listeners Where They Want to Go
October 16, 2012
Have an opinion? Add your comment below. "Stay aspirational." That's the advice from branding expert Tom Asacker (tomasacker.com) to public radio stations trying to balance the demands of current listeners with the need to grow their audiences. Mark Ramsey (markramseymedia.com) talks with Tom about how to navigate this problem and take a lesson from Apple's Steve Jobs. A highlight from the 2012 Public Radio Program Directors' Conference (prpd.org) in Las Vegas.
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Every great brand is a mirror of its audience that makes the reflection look a little bit better than it is.
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