-
Consumers Don't Care About Your Message
October 23, 2012
Have an opinion? Add your comment below. Your message not only lacks consumer value - it has NEGATIVE value. So says Branding authority Tom Asacker (tomasacker.com) in this conversation with Mark Ramsey (markramseymedia.com). A highlight from the 2012 Public Radio Program Directors' Conference (prpd.org) in Las Vegas.
-
Figure out how to give them what they desire, and they'll come right to you.
-
-