In a world of more consolidation, regional voice tracking, and radio stations competing for CUME growth, here are 3 ways that every on-air talent can make themselves more valuable.

1. PERSONALITY ATTRACTS

Think of your real-life friendships. Shared experiences and values are what attract people to each other. When beginning a relationship, you look for things you have in common. The same happens when people tune-in and hear you talk up the intro of a song or when you stop down for a longer break. Are they hearing you just say the artist and title and talk up an :06 intro or are you making a touchpoint with them? Some of the most compelling breaks I’ve ever heard and have done myself were up short song intros.

Just like the warmth of the sun during longer Spring days causes perennials to start pushing their way to the surface, your radio station can also enter a season of growth. Here are three proven ways to begin that growth cycle. 1. APPOINTMENT LISTENING I recently ...

A change of season has come and it’s always a good time to evaluate your show or parts of your radio station. Just like cutting back dead growth of outside plants, you should do a little Spring pruning too. SONG LIBRARY If your song library has grown larger ...

Inspired by the HISTORY CHANNEL Original Series, “The Food That Built America” I would like you to consider the artists that built your radio station…your ratings…your finances…your outreach…your fan base. More on that below. If you’ve not seen the ...

No matter your role in the CCM industry, you face decisions that take guts…maybe as much bravery as a trapeze artist flying through the air in breathtaking form. TRAPEZE ARTISTS MUST CONQUER FOUR THINGS I read recently that trapeze artists must do these four ...

“Without artists there would be no labels. Without labels there would be no songs. Without songs there would be no radio stations.” - Todd Stach Until I moved to Nashville (the 615 area code) I had no idea how important the circle of life was between artists, ...