Many experienced GMs, Programmers, and On-Air talent know that there’s a purpose for each daypart, but it’s always good to review this kind of stuff to help build confidence in those who are new in their positions.

MORNING DRIVE: COMMUTE
Mornings have been the anchor of radio and usually filled with the top talent at the station. There’s an old saying that says that if you really invest into mornings, music, and marketing you have the best chance of winning.

The problem is that successful, established morning shows are up and down the dial which makes it very difficult (if your morning show isn’t one of them) to gain traction and to cause people to switch their morning habit. As a PD, I’ve always encouraged Morning Shows to recycle their fans vertically (later in the show) and horizontally (at this time tomorrow). That recycling has to either be a benchmark or a major guest/topic/contest. Recycling can help increase occasions (AQH) and time spent listening (TSL).

Whether you use a show prep service or rely on real-life you can transform on-air breaks from ordinary into memorable with the 3 A’s of Storytelling. Imagine a song is ending and you crack open the mic with the name of the station, your name, and back sell the ...

The amount of new music being released is no joke. You really do have too much music to listen to for potential song adds. Consider it a blessing. Too much music isn’t a problem; it’s an opportunity. There are so many songs that can fit nicely into your radio ...

In a world of more consolidation, regional voice tracking, and radio stations competing for CUME growth, here are 3 ways that every on-air talent can make themselves more valuable. 1. PERSONALITY ATTRACTS Think of your real-life friendships. Shared experiences and ...

Just like the warmth of the sun during longer Spring days causes perennials to start pushing their way to the surface, your radio station can also enter a season of growth. Here are three proven ways to begin that growth cycle. 1. APPOINTMENT LISTENING I recently ...

A change of season has come and it’s always a good time to evaluate your show or parts of your radio station. Just like cutting back dead growth of outside plants, you should do a little Spring pruning too. SONG LIBRARY If your song library has grown larger ...

Inspired by the HISTORY CHANNEL Original Series, “The Food That Built America” I would like you to consider the artists that built your radio station…your ratings…your finances…your outreach…your fan base. More on that below. If you’ve not seen the ...

No matter your role in the CCM industry, you face decisions that take guts…maybe as much bravery as a trapeze artist flying through the air in breathtaking form. TRAPEZE ARTISTS MUST CONQUER FOUR THINGS I read recently that trapeze artists must do these four ...

“Without artists there would be no labels. Without labels there would be no songs. Without songs there would be no radio stations.” - Todd Stach Until I moved to Nashville (the 615 area code) I had no idea how important the circle of life was between artists, ...