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Beyond The 615
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May 19, 2023
Your Adjectives > Your PronounsIn a society where using the correct pronouns has become a thing, I could argue that your adjectives, how listeners describe you, are more important. Stay with me. Not all feedback is going to be positive. Not everyone is going to love you or your radio show. As a matter ...
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May 12, 2023
Be Inclusive But Not ExclusiveThink back to a time where you walked up to a group of people who were having a conversation and they didn’t acknowledge you. So, you stood there awkwardly hoping that someone would at least make eye contact and invite you in. But they didn’t, you felt ...
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May 5, 2023
How To Prevent Listeners From Zoning OutMost on-air personalities use a solid bring-in line (aka hook) to grab a listener’s attention. But then thoughts and distractions can quickly make listeners zone out. It’s probably a good idea to do everything in your power to retain their attention. One way ...
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April 28, 2023
The Scarcity Of EncouragementRadio is a competitive space, not only with the station across town, but at times with co-workers. So, it can be easier to protect your own ego and job security than to let your guard down and freely give encouragement. Recently, someone in radio had asked for my ...
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April 21, 2023
Local Radio’s Survival GuideToday’s radio landscape is filled with regional and national shows. Great talent who’ve earned a bigger platform. But the regional/national shows just can’t resonate about your community in the ways that you can. Take a hard look at your local radio ...
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April 14, 2023
How Efficiency Equals ImpactIf you were to ask me how to get downtown, I would give you several options: highway, back roads, subway, a bus, walk, or even ride a bike. The destination was your goal, but you never gave me an expectation of the journey. One option to get downtown, or to help your ...
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April 7, 2023
Cottage Cheese Can Improve Your Radio ShowFirst, let’s talk about the elephant in the room. This is the third food article in a row that I’ve written. Not sure why, but I do feel better confessing that to you. Think about a bad food memory from childhood. Maybe a parent forced you to eat liver & ...
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March 31, 2023
Don't Leave This Ingredient Out Of Your Show (Part 2)If you missed DON’T LEAVE THIS INGREDIENT OUT OF YOUR SHOW (PART 1) you may want to catch up here. This became a two-part series because I wanted to give you the opportunity to evaluate and have the five main ingredients of your radio show in mind for this ...
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March 23, 2023
Don't Leave This Ingredient Out Of Your Show (Part 1)Think of the last time you ate an amazing pasta dish. Try to remember how intense the flavors were with each bite. Fresh ingredients almost always lead to bold flavors and a memorable experience. Now, think about the last time you examined the ingredients of your radio ...
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March 17, 2023
Words Every Radio Personality Should HearThis should sound familiar to most radio personalities. You walk into a padded studio and come alive. You talk to one person, but thousands hear your voice. Your smile and enthusiasm make someone’s day. You share and care with strangers. WORDS EVERY RADIO ...