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How Efficiency Equals Impact
April 14, 2023
Have an opinion? Add your comment below. Topics: radio show, radio personality, radio host, radio, on-air
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If you were to ask me how to get downtown, I would give you several options: highway, back roads, subway, a bus, walk, or even ride a bike. The destination was your goal, but you never gave me an expectation of the journey.
One option to get downtown, or to help your radio breaks, is efficiency; the most direct route that doesn’t waste anyone’s time. It’s what you want the Waze APP to suggest when you’re in a hurry. In no way am I suggesting that efficiency is the ONLY way… it’s simply one tool for your tool belt.
3 EFFICIENT IDEAS
- Use 7 words instead of 15.
- TRY 3 sentences instead of 8.
- Don’t go down a bunny trail that the stalls the journey.
HERES THE TAKEAWAY
It’s common to do a little spring cleaning this time of year. So, while you’re dusting the baseboards or cleaning out the garage, you may as well tidy up your radio show too. A little more efficiency might help clean up longer breaks and make you more consumable, in turn, making you more memorable. Impact is rarely about the amount of time spent, but what happens in the time it takes.
After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.
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