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Discover Your Audience's Correct Pronouns
October 21, 2022
Have an opinion? Add your comment below. Topics: on-air, DJs, radio show, radio personality
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Here's a quick exercise for any on-air personality. See which on-air break sounds like something you would do and if you can spot the difference.
BREAK #1
It's getting colder, the leaves are falling, and most days we need a coat. Some mornings we even have to start our cars and let them warm up. That can leave us cold after running outside to start the car to warm it up.
BREAK #2
It's getting colder, the leaves are falling, and most days you need a coat. Some mornings you might have to start your car and let it warm up. This morning I ran outside in my shorts and t-shirt, started my car, put the heat on high, and then ran back into the house as fast as I could. You won't believe this. I took another hot shower just to thaw out and warm up!
SPOT THE DIFFERENCE
Even though the topic was relevant, Break #1 was impersonal and filled with we/us pronouns.
Break #2 was relevant, personal (you), and it had a story (I/my) to go along with the topic. A listener could relate to the story and even form a connection with the personal story.
HERE'S THE TAKEAWAY
People pay more attention when you talk directly to them. Listeners also form connection points when they get a peek into your life.
Your audience's correct pronouns are not "we/us." They're "you/your" followed by your point of view using "I/my."
Get ready for deeper connections and better ratings when you do this consistently.
After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.
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