Perspective & Inspiration For Radio's Daily Grind

If you think that your radio job can be grueling at times, imagine what it takes to be a barber every single day. New customers. Repeat customers. Grouchy people. Standing for hours. Trying to meet the desires of the person sitting in your chair.

The saying, “a picture is worth a thousand words,” is used to describe how much an image is attention-capturing. Look at the image above. You see it, right? That’s the exact same customer and the exact same barber just years later. There’s no secret sauce or magic bullet for building lifelong fans (aka repeat customers). But you can try three things, especially on days where you feel inadequate or stagnant, to help inspire you.

1. Serve listeners well.
2. Build repeat customers.
3. Create fans.

HERE’S THE TAKEAWAY

You’re bound to enjoy some type of success if you implement those three things with discipline and consistency. On top of that, knowing and living out your calling in the daily grind can help pull you through the not-so-fun days too.

After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.