Knock! Knock!

By John Frost
Goodratings Strategic Service

Someone just knocked on my door. They want something from me. I want nothing from them.

What are the chances a transaction will take place?

I didn't even open my door. Whew! They went away.

What do people really want from your station?

People want hope.

People want encouragement.

People want to lighten their load.

People want to feel like their life has meaning.

Well, that's what our format is. Maybe we should just do those things.

"Too many people are in the business of trying to sell what people don't actually want. Don't be one of them." Hugh MacLeod