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CCM Radio Perspectives
Archives
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January 6, 2023
EncouragementIf encouragement literally means to put courage into someone (to inspire with courage, spirit, or hope), what could possibly put more courage into a man or woman than showing them exactly who God is and what He has done for us through the finished work of Jesus on the ...
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December 9, 2022
Looking Back, Looking AheadDear Christian broadcasters and media personalities, First, I want to say Merry Christmas! Second, I want to say thank you for putting up with me for the past year; it has been an honor to participate in the CCM Perspectives for All Access. It’s amazing to me ...
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December 2, 2022
Where Stories Are BornIn the last tip, I wrote about getting away from Information and concentrating on Storytelling. That tip and this one grew out of an email conversation my associate John Frost and I had with the PD of a CCM station we both work with. Let me share it with ...
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November 28, 2022
You're Invited! Part 2In my previous article I wrote about the power of an invitation. Read Here. In summary, the idea is that if we want to get to know our donors, to thank them properly and to help them grow in their relationship with our ministries, we need to meet them. Inviting them to ...
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November 18, 2022
Buy-In Beats Bossing Around“People ask the difference between a leader and a boss. The leader leads, and the boss drives.” - Theodore Roosevelt. When bosses drive, it can feel like you and your team are swimming upstream. I’ve learned you have a better chance at moving downstream ...
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November 11, 2022
Using DAI for the AskBefore I hop in here, I want to wish you all a happy, healthy holiday season – here’s to your happiness, joy, and continued health and prosperity! Alright, alright, alright, let’s get on with the show! Dynamic Ad Insertion (DAI) has been around for ...
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November 4, 2022
Out of the Box: Becoming an Unconventionally Strategic PodcasterTwo things can be true at once: Let your message find your people That message still has to be strategic. Confession: I stole that first point from Daniel Whittington during a session at the Wizard Academy in Austin. (The second point is pretty obvious. ...
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October 28, 2022
A Conversation about StorytellingMy brilliant friend and associate John Frost and I talk to our stations about one thing all the time: Storytelling. Here’s part of an email conversation we had with a Programmer recently: Here’s part of what John wrote… No one in our format seems to ...
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October 21, 2022
You’re Invited (Part 1)It feels special to be invited to something. On the air we talk about the headline, the intro, or the hook—that opening line that's individually relatable yet broad enough to be inclusive to capture the attention of your listener so that they lean-in to what you ...
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October 14, 2022
It’s Who You Know (Network Without Networking)Networking as a verb feels like one of those concepts that needs to go to the Rest category, right next to thinking outside the box and reinventing the wheel. The thing is, Networking works. As a shy and insecure radio person (maybe you know a few?) I’ve always ...