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CCM Radio Perspectives
Archives
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October 7, 2022
Understanding Your SoundExchange ReportsOne of the streaming benefits for not-for-profit radio stations is the noncommercial webcaster license that SoundExchange offers. While Commercial broadcasters have to pay a $1,000 yearly fee – which essentially acts as a bank for a limited amount of performances at ...
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September 30, 2022
CCM Coaching Tip #119: The First Two GoalsThere are two immediate goals in radio: 1. You have a listener. Keep her (or him) around for a while. 2. Compel that person to come back again tomorrow. Without meeting these first two goals, NOTHING else can be accomplished. No matter what your Strategic plans are, ...
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September 23, 2022
Don’t be afraid to exclude peopleHey world-changer, I’m here to convince you that there’s a new car on the market that fits you perfectly. Allow me to describe it for you. This vehicle comes with plenty of room. Spacious is not an overstatement. While it’s great for picking up ...
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September 16, 2022
Podcast Movement - The Growth, The Drama!For those of you who attended Podcast Movement in Dallas last month, then you already know. For those of you who did not attend Podcast Movement, let me fill you in on some of the highlights. As I have written many times, and here again: if you are not podcasting, you ...
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September 9, 2022
If It Ain’t BrokeWe've all heard it, probably have said it many times in our lives... "If it ain't broke, don't fix it." It's a simple saying with some valuable wisdom behind it. But recently I heard a variation of it, and it really struck a chord. "If it ain't broke, find a way ...
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September 2, 2022
How Much is Too Much?When it comes to our faith-based Content, the question is always “How much is too much?” Let me try to answer this for you. If you’re trying to grow your cume (which you should always be doing), it’s less than you might think. Here’s ...
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August 26, 2022
From Transaction to Transformation“What do I want from my listeners?" It's a simple question you ask when you start putting together goals heading into fundraising season. But there’s a problem with the question. I'm guessing your radio station's mission has nothing to do with getting anything ...
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August 19, 2022
Don’t Be Like All the Other Podcasts!A quick Google search for “Christian Podcasts'' shows a cool quarter billion search results. Thank the Heavens for sites compiling lists of the “Top 25 Christian Podcasts in 2022.” Yet when I click on that, I see mostly apologetics and bible stories and ...
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August 12, 2022
Give It A RestResting is antithetical to producing. Or so we’ve been led to believe. This has led many to turn periods of rest into opportunities to “multi-task” with work or reject rest as laziness. Ironically, this typically keeps us from our best work while ...
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August 5, 2022
THE Two Content GuidelinesAll great shows know this, but the road from good to great is a little muddy sometimes. So here’s an easy “sifting” tip -- the only two real Content guidelines: Hopefully, what you’re talking about is something that the listener cares about. But ...