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The Holidays Are Time To Recharge ...
December 10, 2019
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During the holidays I take the time to rekindle, reapply, and repurpose. I also think it's important to remember and regroup.
Air Talent ...
We are a part of the world we live in and it's been difficult to stay focused on the business of music and radio. My advice between now and the new year is simple; we're the gatekeepers of communications and the human connection.
It's important for air personalities to use this time of year to re-focus. It is easy to get caught up in the bubble and lose sight of how listeners use radio. Being an air personality requires constant observation and a lot of work to make things sound effortless.
OMs, Brand Managers, Brand Content Directors, & PDs ...
Try to remember what attracted you to this business in the first place -- music and fun. As we head into the holidays think about when being an air personality was your only job. Take those memories and reapply them to your strategic plan for the new year. While searching for new ideas, keep in mind the successful ones from the past.
Happy holidays and put your memories to good use!
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