-
Air Personalities Getting It Right …Locally
April 21, 2020
Have an opinion? Add your comment below. -
Because of the Coronavirus, radio audiences are listening more intently when air personalities open the mic. Stations are balancing between local COVID-19 information and playing the perceived hits to targeted demographics. Air talents are using their voices to not only entertain, but to help calm the masses.
Talking Facts …
One day it’s a mandate from the White House and the next day governors and mayors are sifting through fact and fiction to keep constituents safe. Listeners are realizing that radio and air personalities are more than background noise. For all the reasons mentioned, it is crucial for air talent to be a voice of comfort. Even if you are voice tracking from another city, it’s important for you to zero in on their cities and include them on the latest local information.Effective Word Usage …
It is important not to use extra words for no reason like, "thanks for being here.” Just saying it without attachment to something specific is unnecessary. Listeners would take it to heart if it were a part of a sincere position statement. Make your words count, it will make what you say more effectiveYour Money Maker ...
Your voice is the instrument that creates the platform for mental stimulation. A voice is capable of conveying motivation, energy, humor, hope, affection, worry, passion, desperation, want, terror, fear, and happiness. Your voice and how you use it are the keys to how well you communicate.Edit Yourself Verbally ...
The more unnecessary verbiage is eliminated, the sharper the on-air moments for a station. There was a time when PPM and trends did not exist; only two rating periods a year were released, and each one only lasted a few weeks. The programming goal was no mistakes. Radio is an inexact science. A programming buddy of mine says," listen to your station like a listener and not like a radio insider."Transferable ..
Regardless of the audio platform, it takes the same skills to connect with an audience. Authenticity is what an air personally is supposed to convince the listeners of; if you create a believable persona, be true to it. Air Talent anchors the radio industry and the microphone is power. Try to be the friendly informed voice. -
-