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Each week I view websites of radio stations in Australasia, North America, South Africa, the UAE, the UK and other English-speaking countries as part of BPR’s monthly Website Check Up. The one thing I continually notice is the vast difference in ...
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May 4, 2023
It’s All About The Artist … Again!For several years, Country programmers had been very outspoken about the genre/format being more song-driven than artist-driven, the contention being that the Country format has been the most successful when it was artist-driven. In the ’90s, we had Garth, Brooks & ...
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May 2, 2023
Three FAQsAs a program director, how often should I meet with the show? In recent years, I worked with a top 10 market program director who met with an experienced morning show for 60-90 minutes every day! Most of the time he spent pontificating and telling stories. It drove the ...
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April 27, 2023
Size Matters – Rearview Mirrors And WindshieldsFor some of us, it’s been an emotional couple of weeks. Label and radio staff reductions, station clusters being sold and format flips, they seem to come in waves, especially staff reductions. Two groups have been affected - those who have been “reduced” ...
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April 25, 2023
Five Ways To Promote Morning Shows In Other DaypartsA surprising fact from ratings data: The percentage of your station’s afternoon/evening audience that has never listened to your morning programming is high. Why? One major reason is you haven’t created enough awareness for the show outside mornings. But ...
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April 20, 2023
We Are In This TogetherI’m sure, at some point, you had an interest in the recent NCAA Division 1 Mens’ College Basketball Tournament. Bracket management was top of mind. Someday I’ll get it right. Some of us witnessed one very neat event during the Elite 8 portion of the ...
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April 13, 2023
How Do The Country Artists Really Feel About Country Radio?Country radio has been maligned heavily for the past 18 months or so for its lack of adventure and its nationwide homogenization, particularly with music. Playlists are safe, and some, not all, represent a large group of stations. Country artists who are fairly ...
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April 11, 2023
How To Plan EmotionYour show can have a stronger emotional impact using practices from motion pictures, theatre, stand-up comedy and improvisation. After all, radio when done well is part of the entertainment business. Director Alfred Hitchcock was known for planning. Famous for ...
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April 6, 2023
That First Impression Better Be GoodIt’s been said that you never get a second chance to make a good first impression. First time is the only time. I experienced how true those statements are after a few shopping visits this past weekend. I was left with three very distinct impressions. I had to ...
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April 4, 2023
A Conversation With My friend Bert WeissR: Why write a book on podcasting? B: The upside to podcasting is anybody can do it. The downside is anybody can do it. I started listening to the many talented people doing podcasts and noticed content is all over the place. My book is the only one out there about ...