CPR Promotional Check-Up - Nov 22, 2011

"Occupy"

There have been a couple of attempts by Radio to do fun stuff with the movement but nothing has truly resonated, ie: it was immediately copied by 800 morning shows the next day.

“Artist Occupation”    One of the stations has the inevitable artist coming in for a noon-time thing. You know the thing; they come in. Maybe there’s a winner or two. There’s an awkward interview where they’re asked the same questions they’ve been asked 20 times in the past 30 days. Very exciting stuff. Said-station is going to have the artist send the DJ out to the front desk on some premise, then lock themselves in the studio and basically hijack the station for an hour. For the “visual”, there will be interns dressed as “listeners” picketing out front.

“Occupy Walmart”    Send the stunt boy out to walk around Walmart for hours without purchasing anything. Have the listeners guess how long he’ll last before being approached by security. Closest prediction without going over, wins.

“Occupy (Suburb)”    Every market has “that” community that everyone mocks. There’s your movement. Go out and spend a day “living” Anoka/Gastonia/Plant City/Plano/Concord. The pay off is the video of the true (suburb) experience. Visit the trailer park. Have breakfast at the Gulp & Go convenience store.

“Occu Pies”    If you have a protest in town, send down some pizzas. Protesting can make you hungry.

“Picket 4 Tickets”    One of my favorite frontrow or backstage promotions. Done best IN FRONT OF THE COMPETITION.

“Occupy (Strip Club)”    Go down to show support for these poor women as they try to support and juggle six baby daddy’s while the club’s management gets rich.

“Occupy For An Occupation”     Having a prospective employee sneak in, lock themselves in the studio and stay there for a weekend is ALWAYS a great way to launch a new talent. The key: this can’t be someone who has already been on All Access in regards to coming to your station. One of Wild/SFO’s biggest things ever was Jo Jo Wright locking himself in the studio for three days because of some perceived grievance.

“Occupy (Arena)”     Simple and topical name for a contest that is geared towards filling a venue with winners for Taylor or a Christmas show. It’s all about the imaging and the web visual.

“Occutomotrist”     Post a blurry protest sign on the website. First person to figure out and email what it says, wins.