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CPR Promotional Check-Up - Nov 9, 2018
November 9, 2018
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Share-A-Thon
First, I always Google things just to see if other stations have used the names. I don't know. Just curious. The two top tier of hits for "Share-A-Thon" was Jimmy Swaggart Ministries and an LGBT organization on Fire Island.
One of the stations has a promotion coming up with pairs of listeners (friends/family assumed) qualifying for matching prizes.
I think they're going to do a Share-A-Thon.
- The qualifiers are told that to be eligible to win, they both need active Twitter accts.
- They arrive, go through the typical BS of signing in and are told that starting now...click of a stop watch...they have 98 minutes to take a photo or video or anything and tweet from both accounts. At the end of 98 minutes, the team with the most retweets wins. A hashtag or other station message is assumed.
- Could also be done with other social media and either reach or views in the same time frame are the determination of a win.
- Could also be done as Tweet With Fame: the team that can get the most famous (judged by the morning show) celebrity to reply, wins.
NKOTB
"Phenomena transcends format" - Michael Martin.
Hardly anyone plays them, but let's be honest, we're talking 42-45 y/o women who listen to you who probably still have all their NKOTB swag and remember every lyric to every song.
- Boom in Toronto won a Webby for this feature. https://www.boom973.com/2017/05/16/mixtape-of-you/
- The whole sitting on the ice block thing is actually moderately dangerous from the standpoint of causing life-threatening blood clots. However...the receptionist in Sacramento introduced me to nude iceblocking. Riding down a grassy hill on a block of ice. THAT could be a race to win tickets. (You can do it clothed. In fact, I recommend it.)
- Do you really have the right stuff in your closet? A ten item scavenger hunt of old memorabilia, ticket stubs, and a video of you in your pajamas singing "Please Don't Go Girl" in your pajamas in front of a TV station.
- A station to remain nameless is going to do Block Parties. They'll name zip codes and only take winners from those codes in specific hours.
- Again, the fashions are amazing. One of the stations is going to do a play off "Big Hair For Bon Jovi" and do on-line voting for the worst 1990 fashion.
- I forget, it might have been Hot 89.9, that did "Shock For Block" and had a morning personality ID'ing NKOTB songs. They got it wrong and they got zapped and the caller got tickets.
- One of the morning shows in Detroit took a limo of their female fans to the show and then to a pajama party and sleepover (with copious amounts of alcohol) at a hotel.
- A couple of stations have hit Topic Gold with "What was the first poster you hung in your bedroom".
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