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CPR Promotional Check-Up - Aug 23, 2019
August 23, 2019
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What's That Noise?
Promotions is the Art of standing out. If everyone is going The $1000 Free Money Weekday Payday, then, do something like "K-Paige's Incredible Identity Theft Restitution". Or, if everyone is doing "The Secret Sound", do Power 96.1/Atlanta's "What's That Noise?" Because...it's a noise. And what is it? https://power961.iheart.com/featured/what-s-that-noise/
Your Remote Hook For The Next Two Weeks
Both WiLD in Tampa and FLO in Denver are offering backpacks loaded with school supplies as their incentive for people to come to events. And it works. Verizon just did a nationwide Customer Appreciation Day last Saturday.
In the case of the store near my home, they had hotdogs and games and other free food, and everyone who attended got a backpack, took their photo with it, shared and one person from each location got the Star Wars of backpacks that had just an insane amount of stuff.
And they got lines of people. Clients like lines of people.
Brides: Your Forgotten Promotional Element
Q-102 in Cincy did a Military Brides photo gallery. One of the CHR's got 11 clients on a Hottest Bride photo gallery. Why is this NOT a Radio promotion? https://www.cnn.com/videos/world/2012/07/24/vo-serbia-bride-race.cctv And one of the Stingray stations had women in wedding dresses dashing around town in a scavenger hunt called "Run Away Bride"
Boot Cancer
Radiowave in Windhoek has consistently done fantastic stuff with cancer fundraising and last year they added socks to the mix. Buy some funky socks and a portion went to cancer research. I mean, who doesn't like socks?
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