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CPR Promotional Check-Up - Sep 23, 2020
September 23, 2020
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Burn It If You Got It
When Rick Thomas was in Phoenix he inherited a dial position of death. Anything that was on it died slowly and painfully. So among his first acts was to bring in a Shaman for a cleansing ceremony.
People are going to send 2020 off in a lot of different ways. What if you had everyone on New Years Eve post photos of themselves burning sage? Why? Why not?
Free Food!
Guido the Killer Pimp had a great line about sluggish economies, and I’m sure that he was agree that in ANY economy, giving away free food will kill. Pun intentional.
Here is Energy in Bakersfield’s take on Fill The Fridge.
If you can get even one, just one, turkey for giveaway the week before Thanksgiving, you can have some fun.
V-103 in Atlanta once released 103 paper turkeys under bouquets of helium balloons. A sky of flying turkeys was pretty cool and the imaging was Mr. Carlson saying, “As God is my witness, I thought turkeys could fly” followed by “And on Wednesday morning, they will.” If you found one of the turkeys, you could return it for a real one.
If your company would balk at helium balloons, then you can do flying turkeys on the station site.
WOW Country in Boise did it with ducks and throughout the day would send them across the screen. If you were quick and could click on one, an entry form popped up to register for a draw for a gift card to Cabellas.
Promote flying turkeys and send people to your site to wait in ambush.
The No Yawn Lawn
Having people post photos of their Christmas lights is a timeless tradition in Radio and it works. One of the savvy clusters is going to do it with Halloween. Why? Because there are SOME people who get a little too into their decorations.
As voted by the audience, the listener with the most over-the-top setup will get $1000 from a client. A $1000 for something that they’d do anyway.
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