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CPR Promotional Check-Up for February 12, 2021
February 12, 2021
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State/Provincial Depts Of Tourism
One of the clusters has a fairly significant amount of money on the table from their “come and visit” or “stay and enjoy” bureau who are anticipating that people might stick close to home for a second summer.
Since the time when Marconi was interning at a station, “Secret Sound” has been a homerun. 99.7 NOW in SFO did “The Sounds Of Summer” last July: the sounds you needed to ID were all very very specific to Summer in the Bay Area.
So what if you did “As Heard In (State)” and did some resort stays and other experiences for people who ID sounds from the state. Here in Minnesota, it would be rippling water at Lake Itasca or the “whoosh” of the door at Mall Of America. Or the “thud” when the Vikings collapse in the playoffs.
Small Biz Assistance
They still need assisting and 94.1 KODJ is offering spots to businesses that need help. Small Business Spotlight: Win a 15K Advertising Campaign from 94.1 KODJ! | 94.1 KODJ (iheart.com)
Love Stinks
Great promotions often start with great names. Like this promotion that will award a $700 car wash for Valentines Day. LOVE STINKS… | 105.7 The Hawk (thehawkyakima.com)
Virtual Valentines
Many and repeated and perfuse gracias to Chris Rey with Results Radio for sharing this Tik Tok example of a woman marketing herself for dates. She has a vibe. She should be in Radio.
What if you took your video and social capabilities and helped a listener put together a video package for Valentines?
Talent Competitions
Eddie Haskell with Max Media in Virginia Beach (shown hear testifying before Congress about his role in Ukranian oil bribes) is looking to re-do an annual talent show.
People have had a LOT of time at home. Time to learn things. Pick up old hobbies. Try new things. Hone skills. I learned to cook. My friend Todd learned bass guitar. My friend Scott learned to build wooden canoes from scratch. My friend Carol learned snowboarding.
So what if you did a Virtal Talent competition. Do categories like music, dance, but you could also add in stuff like languages, sports, culinary and life skills, like cutting hair.
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