CPR Promotional Check-Up - Jul 19, 2021

44 Things That You Could Sell For August

In addition to the obvious Back To School stuff.

I lob out the weird “dates” and recognitions because there are some stations and clusters that do a pretty good job of cherry picking these and turning them around for a little fun revenue. So, in no particular order other than chronological.

National Immunization Awareness Month Ohio was the first state to discover that incentivizing COVID shots would get people to get them. If you have a relationship with the state lottery, then “Vax & Scratch” and be out one day rewarding jab’ees with tickets.

National Panini Month

Get Ready For Kindergarten Month Working with an appropriate client, do a Kinderchecklist video for stressed out parents getting ready to send their kidlets off for the first time.

Arrr-gust International Pirate Month If you have a pirate themed club or mini golf course, thar ya go.

Assistance Dog Week August 1-7 We’ve done a million “awesome pet photo galleries” so what about one that features listeners (and their relatives) assistance dogs? International Clown Week August 1-7 Single Working Woman’s Week August 1-7 Mix in Cincy has always done a fantastic job at “industry nights” like Nurses Night Out. If you have a single working DJ, maybe this is her happy hour excuse to hang with the listeners.

National Motorcycle Week August 8-14

Weird Contest Week August 8-14 Coming up with weird contests would be the easy part. Getting clients prizes would be the tricky part.

National Little League Week August 19-29 Every cluster has it’s own COVID comfort level so going out and doing a big picnic for a bunch of teams might be “out”. (See what I just did?) However, doing some tributes or accolades with services and products from clients for the COACHES and the parents who drive the kids, would be a homeru…okay…I’ll stop.

Brake Safety Week August 22-28 Go to a client and for an afternoon do free inspections for listeners.

Girlfriends Day August 1 Do something that Sunday afternoon at a lakeside or riverside or similarly vibing bar for besties.

National Kids Day August 1

Sisters Day August 1 See “Girlfriend’s Day”

World Wide Web August 1 The anniversary of the birth of the internet.

Take A Penny, Leave A Penny Day August 2 Pocket Change Trivia was something done by the morning show at Wild in SFO. You won whatever was in JV’s pocket. Like, $1.19 in coins. You could also set up at a client and have people come and dump all of their pennies for a topical and worthy local charity. Done as The Penny Pick Up by Jeff Kapugi.

National Night Out August 3 What an amazing opportunity to load up on food and beverages from a client and visit these neighborhood gatherings.

National Chocolate Chip Day August 3

National Underwear Day August 5

International Hangover Day August 7 Maybe this is your Bartender Bracket opportunity.

National Disc Golf Day August 7

National Play Outside Day August 7

Sandcastle Day August 7 Did you know that you can rent sand? Yep. Been there , done that. Go to a client and in the parking lot have a sand castle building competition.

Bagel Day August 8 Very bracketable.

International Cat Day August 8 If you asked listeners to post pics of their cats, they would most assuredly do so.

CBD Day August 8 Because in some markets it would be difficult to fire a shotgun and not hit 10 stores.

Fried Chicken & Waffles Day August 8 Bracket, topic, whatever. People will have opinions.

S’mores Day August 10 For listeners who weren’t fortunate enough to get away this summer and make some around a fire, here’s your hook for a remote or appearance.

Vinyl Record Day August 12

Shop On-Line For Groceries Day August 13

National Bowling Day August 14 Have an afterwork hour of bowling sponsored by a beer.

National Relaxation Day August 15 Award some spa days for women who are THIS CLOSE to getting the kids off to school. Finally.

National Thrift Shop Day August 15 If you’re into thrift shopping, then as a topic it kills. Or just have people post their recent bargains.

National Fajita Day August 18 Entercom in Chattanooga did a bracket contest early in COVID looking for the best Mexican restaurant in the market. The winning place got a schedule and random voters for their meals purchased for them.

Kool-Aid Day August 20-22 Have a client sponsor a listing of all the Kool-Aid stands that kids have out that weekend. Kind of like Girl Scout Cookie Finder done by Midwest Family in Springfield.

National Radio Day August 20

National Bring Your Cat To The Vet Day August 22

International Strange Music Day August 24

National Second Hand Wardrobe Day August 25 Do you know what no morning show has ever done? Give away the clothes that they are wearing.

National Dog Day August 26 Again, if you ever ask people to share or post photos of their pets, they will.

National Toilet Paper Day August 26

Radio Commercials Day August 28 Honors the date in 1922 that WEAF in New York City ran commercial advertising for Queensboro Realty.

Rainbow Bridge Remembrance Day August 28

National Cabernet Sauvignon Day August 30