CPR Promotional Check-Up - Aug 27, 2021

A Promo That Makes A Point

We’re heading back into another round of group contesting with many of the companies, and it will be very exciting and up to 4% of people will play.

Hands down the biggest Radio contest in the US was The Last Contest at KCBQ in in San Diego in 1972. When your “cue to call” disrupts phone service to something like 1/3 of a major market, that’s kinda cool. And it was ALL about the imaging. The great presentation of prizes.

And one of them would sound great as a group contest promo. For prize pack 217, you could “Win thousands and thousands and thousands and thousands and thousands and thousands and thousands and thousands and thousands and thousands of dollars in cash.”

Hot in Norfolk just did that with actual people from their actual market. Norfolk $40,000 WINNER PROMO! - HTP - CSH1 by cprpromo (soundcloud.com)

And since you will be doing some of this in October, Kiss in Chattanooga had people ghost their bills. Chattanooga GHOST YOUR BILLS PROMO in Halloween (soundcloud.com)

And Energy in Bakersfield gave away $1000 in candy corn. Listen to Bakersfield Candy Corn Promo 1 by cprpromo in Halloween playlist online for free on SoundCloud

Press Universals

I think that a sizeable chunk of people in the industry don’t know the thrill of going home after a day of filling out TPS reports and doing Zoom meetings with format captains to turn on the TV and see the station on the news. (And not because the night guy was in a chatroom…)

So, here is a reminder of things that will get you on the news.

Rebrand for a day for a kid in the community who is sick.

Go off script and have fun with an interview. (When your station gets called out by name at the RNC, it’s a good day.) KOB-FM Idiots Interview President Obama :: Jimmy Z - YouTube

Live on a scaffold to collect toys.

Live on a billboard for 7 days for charity. Watch | Facebook

Shave your head when you hit a charity goal or in memory of someone. James Jordan Shaves His Head Live On Air In Memory Of His Dad | Loose Women - YouTube

Do a massive game of musical chairs to award a trip to the Super Bowl or in the case of WiLD in Tampa, the Grammys.

And any time you stick someone on a carnival ride for a couple of days, you will get press. Juan at KSFM in Sacramento lived on a ferris wheel for 72 hours and I think was on 16 different TV stations in California and two in Reno. And it’s coming to 102.3 XLC where Wes and Leah are riding a coaster for Special Olympics #CoasterChallenge with Wes & Leah | 102.3 XLC (1023xlc.com)