CPR Promotional Check-Up - Sep 7, 2021

Project Pencil Case

From March Mailloux with Rogers in Vancouver:

Our Morning Show Host Drex is extremely passionate about education (and pencils) and he wants to ensure that teachers have what they need to properly educate. In BC, the majority of elementary school teachers pay out of pocket (up to $1000) for specific scholastic supplies they need for their classrooms and students.

On Monday, we announced Project Pencil Case and within hours, we’ve already received hundreds of online entries from teachers, and listeners nominating teachers for a chance to win 1 of 10 x $500 cash prizes to put towards school supplies for their classroom. I reached out to members of our BC Regional Executive Team @ Rogers about the contest and they wanted to contribute to this great project and added another $2500 to the overall prizing.

From Sept. 7-10 and 13-17, we’ll award $500 a day to a different teacher on air and we added another chance to win via our FB page.

Project Pencil Case is a perfect example of a small investment promotion, with great community impact.

And here is the imaging.

Stream PROMO - Project Pencil Case Pr by cprpromo | Listen online for free on SoundCloud

Stream PROMO - Project Pencil Case Pr by cprpromo | Listen online for free on SoundCloud

Stream PROMO - Project Pencil Case Pr by cprpromo | Listen online for free on SoundCloud

Ida

To add to your list of agencies that do GREAT work with these types of disasters and are accountable for what they use the money for, are Operation Blessings International

Operation Blessing (ob.org)

And UMCOR through United Methodist Churches. https://umcmission.org/united-states-disaster-response/

There are a couple of water drives about to pop.

If you choose to raise money for Salvation Army, United Way, something local and specific in the disaster zone, the ASPCA or the above charities, the best “quick cash hit” is always….you find the most annoying song you can think of and then play it until you hit your goal.

In Charlotte they raised $25,000 in a morning with “Achy Breaky Heart”, they got $10,000 in a morning with Four Non-Blondes in Wichita and Jamz in Albany raised 5000 toys with Mariah Carey.

Or, Mix in Cincy will annually do a request-a-thon for charity. A day of playing songs for $25 a song. (I always have them play “Fascinated” by Company B but am going to switch it up next time and do “Right Between The Eyes” by Wax.”

For Katrina, Newcap in Edmonton raised $100,000 in a weekend with $97 dollar requests….but you could block a request for $197. “Paige has called in and we’ll be playing Company B for him in 18 minutes…unless you block that POS, so call now.

9/11/21

In addition to the Healing Field I referenced last week and all of the imaging and graphics that some of you will be getting sent to you, one of the Florida clusters is theming the anniversary around the spirit of volunteering and that will be there focus on-air, on-line and in the community.

The simplest, most universally engaging thing to do is to open it up and have people tell where they were when they heard.

Simple. Easy peasy.

The next level would be to lay the LOCAL clips into the imaging. Just real quick, “I was in my Science class at Bloomington Jefferson.

Travis is a flight attendant who had started the morning in Flint and was just getting set to start boarding Jacksonville to Atlanta when he went to the top of the ramp to get paperwork from the gate agent and everyone was watching a TV with a tower on fire. He went back and asked the pilots and they said that was the first they’d heard. And then the gate agent came down to say it was a 767 and the pilots’ eyes bugged out. Email him at travatl@comcastnet.com

And from Laura St. James at XLO in Worcester:

I found a story about a former flight attendant Paul Veneto (who would have been on UA 175 but had the day off.) He's pushing a beverage cart from Boston Logan to NYC in honor of flight attendants and crew (the 1st first responders) on 9/11. We got him on the air for an interview before he pushed off and are following along with his journey. Look up his website Paulie's Push where you can see his route and follow him on social. It's an incredibly moving story. All the TV news stations are doing stuff with him.