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CPR Promotional Check-Up - Sep 23, 2021
September 23, 2021
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The Free Money Monkey
We are heading into Group Contesting Season, and there was joy across the land.
Great campaigns have great spokespeople. What would Progressive be without Flo?
Jamz in Orlando had the dbag GM. KRBE in Houston had a Texas oil billionaire. One of the Vancouver stations had “Larry The Angry Accountant”. And Kiss in Charlotte had the Free Money Monkey. Marty eventually went to LA to be a reality star, crashed, burned and returned with a diaper full of cash. Marty The Free Money Monkey Went To Vegas by cprpromo (soundcloud.com)
Babysitters
“We caught the babysitter doing (something)” was a great one-and-out topic on one of the shows.
Rob & Joss with KyXy in San Diego do a feature called “You Be The Judge” where listeners chime in on a listener with a dilemma. Yesterday it was a guy who’d put cameras all around his house and was wondering if he should tell the babysitter or just wait to see what he catches on film. You Be The Judge (audacy.com)
None Of Your Business!
WiLD in Tampa has done something called “Drop The Dime” and listeners would call and with their voice disguised narc on a coworker. Names of employees and businesses were obviously removed. (The Sales Asst at KSFM would get really bad gas after dining at Del Taco and would sit her cube, put Purell all over her hand and then use a fan to kind of mask the other smell)
97.5 K-Rock in St. Johns does it as None Of Your Business with the best story every week getting $500. None Of Your Business | K-Rock 975 (krockrocks.com)
My Wife’s Cheesy Potatoes
One of the clusters was looking for something that their Classic Rock station could do for Halloween. Movies are the Entertainment Universal and one of the best social media topic starters there are. So offering up a pumpkin and a bag of candy and a Netflix giftcard to someone who votes in a horror movie bracket would be pretty easy.
“Food” ties with “Movies” in terms of Social Media Juice, so selling a Thanksgiving side dish bracket to a grocery store would be simple and something that people would most assuredly vote on. And honestly, all you need is a turkey as the grand prize but more would be obviously better.
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