CPR Promotional Check-Up - Dec 7, 2021

The Toy Tower

In a season where there are a LOT of people/places/things asking for charitable help, you REALLY need a hook to get people’s attention. The KS95 Clouds event at Mall Of America? A perfect example. And since the dawn of Radio, sticking a DJ “up” on something has been a hook that never fails.

Orlando Davis climbs back on his scaffold on Friday morning for eight (noisy) nights. The goal is to crack last year’s record of 4 pods of toys, 565 bikes and $110,000 in cash and giftcards. Orlando’s 10th Annual Holiday Toy Drive (wild941.com)

If you don’t have the time or resources to do it, a quick hit bit is to play an annoying song over and over until you hit a goal. Kiss in Charlotte got $25,000 with Four Non-Blondes in one morning. Jamz in Albany got 5000 toys with Mariah.

Dirty Santa

Russell Rush at 96.1 NOW-FM in San Antonio hoards prizes all year and then does a White Elephant giveaway. You can steal the previous winners prize or hope for something even better. This year he has cash, Shawn Mendes tickets, a PS5, courtside tickets to the Spurs and a few zonks. 96.1 NOW Dirty Santa | 96.1 NOW | 96.1 NOW (iheart.com)

Sleigh All Day

The majority of your listeners will never ever be in a limo except possibly on their wedding day. So adding one to a concert package or food giveaway or prom contest, is a hook. Hooks are good. So 99.7 DJX in Louisville is using one to transport a shopping spree winner around town on their hunt for gifts. Sleigh All Day - 99.7 DJX (wdjx.com)

Today’s Friendly Reminder

Today it comes from 97.1 ZHT in Salt Lake City where they remind you that there is always a blood shortage this time of year…and they’re being very Radio about it: free food from clients! I’m there. Tis’ the Season Blood Drive with 97.1 ZHT! | 97.1 ZHT | 97.1 ZHT (iheart.com)