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CPR Promotional Check-Up - Jun 21, 2022
June 21, 2022
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A #1 Idea
We’ve all done some variation of “bounce back contesting” where you hit concert goers with a song to listen for the next day to win tickets to the next show you’re doing.
What if you plastered porta potties at your next event with the song or the word? You need to get around Prize-Chance-Consideration but that can be done if there are porta potties outside the main gate.
And then…here’s a Sales guy who should have a smiley face on his report card. With Froggy 92.9’s Country Summer a few years ago on Santa Rosa, an AE with a DUI attorney client, plastered the potties with stickers that had a phone number for the business. The concert was sponsored by a beer and the police were known to lurk and pull people over as they left.
Old Man Wilbur
Great campaigns have great spokespeople and as exciting as a person with a killer voice can be, sometimes you can do more.
Prize Closets (or “Prize Vault” at Power 96) are a great example. Kiss in Albany had Tammy The Ticket Intern who started the summer as a nice, sweet young college student whose job was to handle the ticket inventory. The story evolved and by the end of the summer she was a deeply irresponsible and corrupted young woman.
102 Jamz in Orlando had a prize vault in Sub Sector J, about 200 feet below the service and an old man (modeled on the security guard in “Men In Black”) who was happy to have visitors and would ask things like, “Whatever happened with that Watergate thing?”
From Cat Thomas at Beasley/Las Vegas:
This week we have both Kendrick Lamar & Post Malone tickets for the on sale. Instead of doing something like Pick A Ticket, we are using a morning show character “Old Man Wilber”. We put him in charge of the prize closet for the Summer of 1000 Tickets and basically when we get a caller, Old Man Wilber will go into the prize closet can pick a pair of tickets for the winner. “We have some lines like “Oh Look…A pass to Treasures (strip club)…I’ll just stick that in my pocket…I guess it’s now the summer of 999 tickets! Oh..here is a pair of Kendrick Lamar tickets for you!” (Winner awarded Kendrick Tix).
Harry Styles
These are great tickets so Rush with 96.1 NOW-FM in San Antonio wanted to do something a little bit more exciting than what they would normally do ----
Basically, design a crazy, massive sign telling us why you need tickets and put it up somewhere in town where people will see it, and submit a pic so we can. So far have someone painting the side of their barn, and someone who works for United Airlines doing something with an airplane. Harry Styles Sign of the Times! | 96.1 NOW | 96.1 NOW (iheart.com)
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