-
CPR Promotional Check-Up - Aug 9, 2022
August 9, 2022
Have an opinion? Add your comment below. -
Sing For Your Seat
KINY in Juneau has an amazing relationship with Alaska Airlines, so they do a LOT of trip contesting. They’re sending winners to Seattle for Elton John’s final tour stop there. And since he has approximately 1.8 million hits, they’re having listeners choose their favorite, call in and sing it to qualify.
Bark Week
Thanks to Discovery, “Shark Week” is branded and planted in your cerebral cortex. So, being the wise people that they are, Rob & Joss did “Bark Week” last week. And it wasn’t just about pet adoption, but a hundred different “things” and contests based around dogs. Like a dog picking lotto numbers.
You don’t have to do it in conjunction with Shark Week. You could plan and sell and do it any time because the name WILL cut through.
Pennies
I was trading messages about flood relief with a station and pennies came up.
They’re the great overlooked charity hook.
Pennies From Heaven has been done at multiple stations with a concert or party offered to the school that collects the most pennies for charity. The BEST version of that is when the coins get pumped back into the schools for whatever their specific funding needs are.
Jeff Kapugi did The Penny Pick Up in St. Louis and get a pickup from a client, lined the bed in plastic and they drove it around and had people lob change in.
In Halifax, for Haiti relief, they had people at intersections with jugs collecting coins.
Done for Puerto Rico following the hurricane.
Pennies simply have no perceived value. That’s why we have drawers of them and jars of them. The local school did a penny drive last year and I took two coffee cans that were sitting in my closet and donated them at their event. $28. Probably twice what I could have Go Funded them…if I had been so moved as to Go Fund them. It sounds harsh but it’s tough to get people to donate.
Picture Search
One of the things that COVID caused was for Radio to become really creative with how we engaged people on social media. I saw a couple of stations steal a page from Highlights Magazine and do pic searches…and people LOVED IT.
Bel Boschi, who does all my digital stuff was 11,000 miles away from her family in Sao Paulo so they created picture search games in their spread out family.
I only bring this up because I was waiting at the doctor on Friday and the woman next to me was doing a Highlights picture search with her kid and she was clearly way more into it than the boy.
Heatwave Imaging
First, no Country station does more with retro pop tunes in their imaging than 98.9 The Bull in Seattle. Here they channel the B-82’s.
Stream KNUC BullShack - REV22 by cprpromo | Listen online for free on SoundCloud
And here is some great heatwave imaging.
Stream KNUC HEAT 3 by cprpromo | Listen online for free on SoundCloud
Stream KNUC HEAT 4 by cprpromo | Listen online for free on SoundCloud
-
-