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CPR Promotional Check-Up - Mar 27, 2023
March 27, 2023
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Name That Tune
If “Secret Sound” is one of the best audience engagement on-air methodologies, “Name That Tune” is the on-site version.
At concerts and fests, you want a crowd in front of your booth. “Name That Tune” does it.
Even college radio has known that.
(Not only could I give you a prize for IDing that song, but if you slipped me a five, I could get you good seats for the Tony Orlando dinner show at the Stardust)
You need a device that contains a bunch of hooks. And some speakers. That’s pretty much it. And some buzzers for people to hit. At V-103 in Baltimore the engineer built the game system with some lights for effect, for $50.
98.7 The Bull in Portland had Eric Church and debuted their game. They owned the plaza and created lines. Lines are good.
For Our Friends The Grocers
Here is a very simple promotion for next month: award a grad party. These events are EXPENSIVE and if you could save some parent $500 in deli food and beverages, well, then that’s a great prize. I would try to do something fun, like, have parents share frig art from when the grad was a kid or a note on why they’re so great. Just asking for entries gives you a 20-30% chance of getting some listener who has no kids but wants the food.
A Car Dealer Event
One of the stations is doing a day-long event with one of their dealers that is kind of a version of the Fire Department Open House out where I live. One evening every October, there’s free hotdogs, chips and drinks. All the vehicles are polished up and on display for the kids to climb on. They have a portable unit that resembles a small house and kids can crawl through it with fake smoke so they learn to stay low.
There’s a demonstration of them putting down a fire. They had a Life Flight chopper come in and you could sit in it. The kids could put on a helmet and shoot an actual fire hose at a target.
It was geared at kids 2-12. And with that demo…you get the parents.
The thing in Scandia was a MUST for my kids. We go every year. They get to crawl around on a pumper truck. Try the hose. And did I mention the free food?
Said station is doing this at a dealer. Which is perfect because what do car lots have? Space. And while the kids are meeting Fire Pup and getting balloons, the vultures will descend on the parents.
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