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CPR Promotional Check-Up - Apr 25, 2023
April 25, 2023
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Casino $$$
Empty nesting has been a real kick in the nads for me, so last Fall I picked up some PT weekend hours in Guest Relations at the local track/casino. Greet people, answer questions, run contests, set up events…all of which I have a minimum amount of experience.
It’s a ball. And a bit of a freak show. At least once a week someone loses bodily control while at a card table. I wish I was kidding. But it’s been an amazing social experiment because the parallels between Radio and that industry are staggering. CPR Promotions Paige Nienaber’s Excellent Adventure - CPR Promotions (cpr-promotions.com)
Every client has a different goal or motivation. The gaming industry? They want to sign people up for their players cards which = database for marketing. And, obviously, getting butts in the door which then translates to more card sign ups.
The place I sit and people watch at accomplishes that by awarding free offers at events like shows and the Minnesota State Fair. I take the card they hand me after playing an on-site contest, bring it to the casino, SIGN UP FOR A CARD and get my free meal or drink or $10 bet.
And it works.
So, now we know what will motivate a casino client. Now we offer them the opportunity to join the station at (event) with something like a roulette wheel and give away their offers. We’re at a lot of places that these brands won’t be at, so we can be their enabler.
The Taylor Ticket Hunt
Being done by the perennially cool KZIA in Cedar Rapids where Ben from the morning show lost some tickets. Listen for clues and call and answer specifically where they are, and you’re going to the show in Chicago. HOME | Taylor Tickets (findmytaylortickets.com)
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