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CPR Promotional Check-Up - Jun 21, 2023
June 21, 2023
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Street School
I did a Zoom’d training session for one of the Canadian companies yesterday. Giving the seasonal hires manuals to read is kind of doing them a disservice. We explain how ratings work, how they can effect and impact them, vehicle stuff, bannering and basic customer service do’s and don’ts. It early enough in the summer that we could do this if you’d like.
Trailer Swift
God Bless the Silly People(™). Mojo sent his Taylor look-a-like out to Taylor, Michigan with some tickets for her Detroit show.
Every market seems to have a Taylor. Taylor’s Falls. Taylor’s Ferry Road. Taylor Avenue. Could be something to play with.
And KINK in Portland is doing bad dad’s jokes for tickets.
Construction Worker Wednesday
This is 97 Rock’s contribution to at-work marketing. Every Wednesday a food truck delivers breakfast to a work site. Steal this.
Spinners Choice
For the CBS SPF series in Las Vegas, Power in Miami used a theater of the mind slot machine that they had in the studio and that the staff had “liberated” from a casino cruise out of Ft. Lauderdale. The idea was that the hourly caller would get a yank and you would win whatever came up on the reels: concert tickets, swimwear, movie passes and once a day a flyaway.
One of the stations is in a market with several casinos in the region who all spend money and all have summer concert line ups. With one of these advertisers they’re going to do the virtual slot: yank, hear the spinning and then three artists who are playing there this summer will “come up” on the reels. Night Ranger (with one original member), the Georgia Satellites, and Mickey Thomas’ Star Ship. I can still rock in America so I’d choose Night Ranger and those would be the tickets I’d get.
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