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CPR Promotional Check-Up - Jun 28, 2023
June 28, 2023
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Chill & Charge
Tulsa got smacked bad with weather on Saturday and as of yesterday morning there were still about 100,000 people without power in insane heat.
We’ve learned a couple of things:
- People will actually go to social media for news
- Sometimes the greatest prize you can give a listener is a charged phone
Despite being in OKC, JJ Ryan did a great job with his station 92.1 The Beat in Tulsa with getting info out and in a timely fashion. And that included where people could get free ice and that the aquarium had opened it’s doors for free. Come sit in their air conditioned lobby and charge your phone for free.
Brilliant idea if you have a client with room and power after your next, inevitable, summer storm.
Fill The Frig
Growing up in Minnesota I’d had post-storm power outages but never more than 12 or 18 hours. And a month after I got to Charlotte there was a hurricane and we were without power for six days. And all our food spoiled.
So, the ice giveaway is great. Helping people save their (expensive) groceries is a great prize.
Hot 89.9 in Ottawa did something great, and quickly after they had storms that knocked out power for days: they filled peoples’ frigs. More specifically, they gave out gift cards to a grocery store but the response was fantastic.
Phone Sex
A very simple concept that reminds me of Ticket Tag, courtesy of Y-94 in Fargo where they did an escalating cash contest based on caller 9 being able to guess elements of caller 10, including their gender.
It could be as simple as caller 9 guessing the next callers gender and if they’re right, both get tickets.
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