CPR Promotional Check-Up

Spring Fake

Possible Clients?

• Tanning
• Ski/Snow Shop
• Any local attractions that people would go to instead of spending money on a big trip

Concept

One of the CHR's has a tanning client who needed something for Spring Break. My suggestion? Spring Fake. Tanning packages that include a remote where you can get your photo taken, bronzed, smiling, mugging for the camera, sunglasses-holding-a-Senor Frogs-cup.

Promo geek then photo shops the pics into scenes from beaches and bars and emails them to the listener. She/he can then show all their friends their great surprise Spring Break trip mom and dad sprung for at the last moment.

The Family Winter Vacation version is pretty much the same thing. For people who are watching their money this 1st Q but want to "keep up with the Jones'" so-to-speak.

You tan. You go to a ski shop. Whatever. But you also get some digital photos of you taken and within 48 hours, there you are, on skis, beaming at the camera up at Whistler.

There is probably a way to tie in a wireless service. Maybe there's a forwarded message that goes on their voicemail. As if they got Verizon in Mazatlan. Somebody in Spanish talking about how "The party can not be reached. Their cell is on roaming. Please leave a message."