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CPR Promotional Check-Up
May 3, 2010
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At My School, Her Name Was "Kerry"
GREAT stations have GREAT street teams. And usually there will be one or two of them that kind of float/rise to the top. Wild in Tampa? Ed. Wild in SFO? Hank. At Hot 89.9 in Ottawa, it's someone known only as Party Girl. She's become kind of a fixture in the nightlife of the market. And that in turn, has become her gig. Going to clubs every night and taking LOTS and LOTS of photos to post on the website. Not that anyone cares about web hits or stroking clients http://www.ho899.com/photogallery.asp?id=136&mn=6
Prom's
Two different news clips of boys serenading their prospective dates are floating around today. But we already knew this from Valentines; TV loves big silly proposals.
You're a radio station. You have the means at your disposal to help some guy make his prom date request the biggest and showiest ever.
Proms Gone Awry
Everything from same-gender dates to a girl in Alabama being told she couldn't attend because her gown was too short is getting coverage.
Life is too short to tick off a school district and get banned. You're a radio station.You're supposed to be apolitical. But you can still help them out. Just straddle the fence.
Two years ago Fly in Albany made nationwide press when they threw a backyard prom for a highschool girl who wasn't being allowed to attend hers because the boy was 22. He had also just returned from his second tour in Iraq.
Truly a "there is a God moment". They did a prom for her and it was huge and they didn't take sides.
Look for these ops.
Prom Dresses
Today there's a clip of women at UCLA playing rugby in prom dresses. I will wager a case of cheap domestic beer that in the next two weeks there will be a clip or story of a girl who made a dress out of ducttape.Why? Because someone does it every year and it always always gets coverage.
Better then ducttape? Station bumperstickers. Wear the dress and we'll (station) pick up limo and dinner.
Desperate Prom Dates
KDWB did "Desperate Ice Wives" and had women in wedding gowns ice fishing for a free ceremony. If you had a limo, that right there is a big enough carrot to dangle to get a paintball game or sumo wrestling or something else visual (ala UCLA).