CPR Promotional Check-Up

Do This

Back when I was young and broker I used to make a few extra bucks by coming in and board op'ing public affairs and Dees on Sunday mornings. There were a small contingent of promo people and researchers who ran the board for broadcasts and did stuff like Sunday mornings. And the engineer made sure that EACH and every one of us/them knew what to do if a storm or similar calamity hit.

I bring this up because the Twin Cities had some monster storms a couple of weeks ago. Three confirmed tornados in the metro area. Was watching the big blob of red inch into my county on TV and literally (this could not have been edited better) the last word I heard before the power went out was "Scandia". Boom. Darkness.

Loaded the Paigettes into the storm cellar. Brought a walkman radio. Could NOT hear the big AM station but got most of the FM's. And half of them weren't acknowledging the storms at all, or, had a part-timer who was doing Saturday night and no one had ever walked him through the Apocalypse Procedures. This should be mandatory. We weren't licensed to do the Birthday Game. We're licensed to serve the community.

The Van! The Van! The Van Is On Fire!

Hot 98.1 in Greenville lived up to its name during PM drive when their vehicle burst into flames in traffic. (I couldn't make this up) Supa Dave, who is Supa because he recognizes promotional opportunities where other people just see insurance claims, got his hands on a flyaway to see Jay Z and Eminem in NYC, the arsonist has called in, he stole the tickets from the front seat and the chase was on, ala Ticket Bandit. www.hot981.com