April 26, 2017Let’s Nip This In The Bud
By God, I think I’ve found it! That “one thing” our format currently lacks and that we’ve talked about in this space so many times: an identifiable handle that both hard core and recreational users of Country can quickly and easily get hooked on. Something unique, memorable, and that makes a connection; the kind of music everyone will want to try – at least once, anyway – whether they tell their kids later in life or not. Excuse my random thoughts here, but this new sub-genre has budding potential, which could increase the appetite for our music while distorting one’s sense of time so they’ll keep on listening. As you can see, I’m excited – so excited, I’ve practically got cotton mouth.
Ladies and gentlemen, I proudly give you “Bud-Country: Smokin’ Hot, Hit After Hit!” Sure, the “Bro-Country” buzz was good and all, but my new branding/positioning concept will take Country music and radio to a new, all-time high. Our target demo is pot-smoking males between 21-29. According to my research, there are tons of them out there – twice as many as women – and right now, Country music is a perfect match for these guys. That’s because – don’t be intimidated, but Imma drop more data on ya – according to a recent piece in the always reliable and accurate (cough, cough) Newsweek, which quoted a study conducted by Addiction.com (yes, that’s a real thing), Country music leads the league with the most drug references of any musical genre, followed by Jazz, Pop, Electronic, Rock, Other, Folk, and Rap in that order. And, of the “drug” references among all music genres, marijuana is the one mentioned most.
April 11, 2017Merle Salute? Mission: Accomplished
How daunting was it to encapsulate Country icon Merle Haggard’s entire career into a three-hour experience during last Thursday’s (4/6) “Sing Me Back Home: The Music of Merle Haggard” tribute show at Nashville’s Bridgestone Arena? Think of it this way: If you ...
April 3, 2017ACMs 2017: Must Love Dogs
There were several surprises during Sunday night’s (4/2) “52nd Annual Academy Of Country Music Awards” televised live on CBS-TV. Thomas Rhett won Male Vocalist Of The Year; the Brothers Osborne won Vocal Duo, adding to their previously announced New Vocal Duo award; ...
March 31, 2017FOMO? Hell No
As if coping with a severe case of FOMO wasn’t already enough after deciding to sit out this year’s ACM activities in Las Vegas, my Thursday (3/30) evening Facebook, Instagram, and Twitter newsfeeds were flooded with posts from everybody I know in this business ...
March 23, 2017Don’t Be “That Guy”
Say hello to the first no-brainer of 2017. Tim McGraw and Faith Hill are delivering a new single today (3/23) called “Speak To A Girl,” and if upon receipt, you don’t add it immediately and play the living piss out of it, you’re high. Spring has sprung, bringing ...
March 14, 2017The Year’s Best Albums (So Far) – According To Me
It’s still early yet – only mid-March for God’s sake – but never too soon to start handicapping the race for best albums of 2017 – according to me. That’s because, when it comes to music, labels and artists for years have employed the once-popular Doritos ...
March 3, 2017Run That By Me Again?
Country Radio Seminar (CRS) 2017 turned out to be a hell of a run for Tim Closson, whose week went something like this: On Wednesday (2/22), he was one of nine inductees revealed for the 2017 Country Radio Hall of Fame (CRHOF) class; Thursday morning (2/23), when Garth ...
February 28, 2017CRS 2017’s Overall Winner? CRS 2017
In recent years, processing Country Radio Seminar (CRS) has taken me a day or so. Following a good night’s sleep and a full day of sobriety (for the first time in a week), I’m able to sort out what just happened, and identify who or what emerged as that year’s CRS ...
February 17, 2017CRS 2017 Panel Preview #2: Dicing, Leading, Capturing, And Scaling
“We have 10 pounds of information to put into a one-pound sack.” That’s Emmis/Indianapolis VP/Programming Bob Richards, describing next week’s “Dicing The Data” panel at Country Radio Seminar (CRS), which he’s moderating – but he could just as easily be ...
February 10, 2017Two Things I Think
I think it's not unreasonable to say Garth Brooks has earned at least a nomination for ACM Entertainer of the Year, and possibly could win the damned thing. That would mean pulling an impressive double, bringing home back-to-back CMA and ACM EOTY trophies. More on why ...