-
10 Questions with ... Danny Wright
August 1, 2006
Have an opinion? Add your comment below. -
NAME:Danny WrightTITLE:PD/AfternoonsSTATIONS:KMHX (The NEW Mix 104.9)MARKET:Santa Rosa, CACOMPANY:Maverick MediaBORN:September 15th, 1978 in San Francisco, CA.RAISED:San Francisco, CA.
Please outline your radio career so far:
KIOI San Francisco CA
Board Op, Production, Promotions, Morning Monkey for Don Bleu show.
7/1997-11/1999KZQZ San Francisco CA
Producer/Sidekick - The Woody Show
11/1999-2/2001KDND Sacramento CA
Weekend/Swing
3/2001-4/2002KSXY Santa Rosa CA
Mornings/APD
12/2001-2/2004XHTO El Paso TX
Mornings/APD
4/2004-1/2005KSXY Santa Rosa CA
Afternoons/PD
1/2005 to 2/2006KNGY San Francisco CA
Weekends And Night Jock for a while
7/2005 to PresentKMHX Santa Rosa CA
Afternoons/PD
4/2006 to Present1) What was your first job in radio? Early influences?
I started at KIOI in SAN FRANCISCO. I learned sooooo much! I did promotions, production, board-op, and I ended my time there working with the legendary DON BLEU. As far as my early influences, I think John London who was on KMEL when I was a kid, is a genius.
2) What led you to a career in radio? Was there a defining moment, which made you realize "this is it"?
I used to listen to Mancow, when he was on Wild 107 (Now 94.9 in San Francisco). I knew then and there that I wanted to do mornings and be on the air.
3) What makes your station or market unique? How does this compare to other markets or stations you have worked at?
SANTA ROSA is unique because we are in the shadow of SAN FRANCISCO. We are still the "BAY AREA." Yet we still have our own identity with the whole "Wine Country" thing. As far as radio is concerned we still compete with the San Francisco stations on some levels.
4) How do you position the station musically and why did you choose this direction?
Well I am new here, but there was a lot of research hoopla done before I came aboard. We are THE station for a 29-year-old female in the market. Playing LOTS of her favorite music from 80's, 90's and her favorite currents with a slightly hipper more contemporary delivery.
5) How do you stay in touch with the latest music trends? What? Besides getting an earful from the labels?
:) I look at who is downloading what in our area, and what is getting played at stations I respect and in my market. It's pretty basic. I also ask my wife as she's "totally" the demo.
6) How have the recent FCC regulations impacted the way you program your music and the station's dialogue on the air? What are your feelings about these recent changes?
I know the whole industry is changing what they do and how they do it. With the exception of a bit more paper work for giveaways, I think we run things the pretty much same as we always did.
7) How have music file sharing services, affected the way you program to your audience?
Not really. They hear the stuff they want to download on the radio first.
8) How do you feel terrestrial radio competes with the satellite radio and Internet these days?
Everybody says BE LOCAL. They are right. Especially in my market, so many local festivals and events. We have to be all over it. We have Bob and Sheri syndicated mornings here, so we keep a local presence with news/traffic updates as well as giveaways, and then we REALLY stay dialed in to what is happening locally the rest of the day.
9) Besides your own, what is your favorite radio format?
Alternative. Every PD I have ever had has told me I should do Alternative. Every Alternative PD I have every applied for has seen my resume with all the Top 40 on it and just laughed :(
10) What is the one truth that has held constant throughout your career?
Hard work pays off. Just not always where you are currently employed.
Bonus Questions
What is the best advice you would give to young programmers/promotion people?
You never stop learning!!! Once you think you know everything. Someone will take your job.
Name the artist/act (living or dead) you'd love to meet and why?
Michael Jackson... I NEED TO SEE HIS NOSE UP CLOSE.
What's the closest you ever came to getting arrested for an on-air stunt? Or did you actually get arrested?
Ahhh yes the infamous "El Paso Moonings." It was the anniversary of man walking on the moon. So I sent my stunt people out in front of our building to "moon" people who honked at them. Police came... gave them violations. Ran me in their computer hoping they could get something on me. Good times. The thing is I had a whole other stunt planed with a client and no mooning, but sales fell through.
-
-