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10 Questions with ... Kirk Peffer
July 20, 2009
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NAME:Kirk PefferTITLE:MD and Evening Air TalentSTATIONS:KEZR Mix 106.5MARKET:San Jose, CACOMPANY:NextMedia GroupBORN:May 29th, 1980RAISED:San Jose, CA
Please outline your radio career so far:
KOHL (89.3)/San Jose/San Francisco, CA - MD/Air Talent - 2001 through 2006
Mix 106.5 KEZR (MIX 106.5)/San Jose, CA - MD/Evening Air Talent - 2007 thru Present1) What Got You Interested In Radio?
That's a really good question? I was in high school and I had a choice of TV production or radio for an elective. Turns out I liked it.
2) Who do you consider your radio mentor(s)?
Dana Jang, and Bob Dochterman from Ohlone College/Freemont, CA.
3) How are you using new music technologies to work with the music you program on your station, in production, and in your personal life?
I don't listen to that many CDs anymore. I usually listen to music on All Access or Play MPe. With these services, I don't need to track the music down anymore, or organize it and throw it out when it's old.
4) What makes your station or market unique? How does this compare to other markets or stations you have worked at?
San Jose is a major city that happens to be in the Bay Area metro. Our stations broadcast into both markets. Many of the San Francisco stations broadcast into our market. We have no Mainstream Top 40 and no Active Rock.
5) Is Arbitron's Personal People Meter (PPM) currently available in your market, or in a neighboring market? What are your thoughts on this new ratings technology?
I love it! It's much better than the diary. I would love to have 900 PPMs dedicated to the San Jose market. There are huge shifts in numbers depending on the demographics. It's not perfect, but it's much better than what we had.
PPM is still iffy on web stream numbers. One person listening all day can impact that. I have a hard time believing that an Internet station beats a radio station?
6) How have music file sharing services, affected the way you program to your audience?
I don't know if Bit Torrent has had an impact on the way we pick our songs. People discover the music somewhere, and that's mostly on the radio. Even if they steal the music online, they're probably still hearing about it first from radio.
7) What is the biggest change that you'd like to see happen in the radio business?
I'd like to see radio move away from automation, or having someone at a remote location doing a show for another market. I just think it's lame. There's no personality, it's just like a talking box. It's very hard to relate to a listener when you're not in that market.
8) What sound do you believe will be the "next big thing?"
I think we're in the middle phase now. It's straight up Pop music. Rock and Alternative is not doing as well as the Pop and Rhythmic these days.
9) Do you have any good stalker stories? Misty requests? "Fatal Attractions?"
My first stalker was when I was at a college radio station. How lame do you have to be to stalk a college DJ? She would wait for me every day after my show. one day she just disappeared. I like to think that maybe she's serving time in prison now.
Lately I've been receiving letters and greeting cards (one musical greeting card) and they contain incoherent babble. I was hoping it was the Swedish soccer team, but she misspelled my name, and I can't even understand what it says. I would like to know that my stalker at least has some kind of command of the English language,.
10) What do you do in your spare time?
I love racing my motorcycle and I also play in a hockey league. I occasionally enjoy recreational drinking games. Quarters anyone?
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