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Week of January 1, 2008
January 2, 2008
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Friday 1/4, 2008
What if your car could receive the internet? More importantly, listeners will receive internet audio from around the world? As a GM, you will now compete with at least 8,000 other radio stations. Ford is joining up with Microsoft to provide internet capabilities in their 2007-08 cars. From their own release comes the reality we face going into the New Year.
Ford's award-winning SYNC system - developed with Microsoft - topped 30,000 sales in 2007, making it one of the fastest growing new products in the auto industry today.
1 million SYNC-equipped vehicles will be on road in 2009.
Ford expands effort to deliver the connected car and will begin pioneering a new era of satellite communications, aggressively moving beyond music and into data delivery.
Ford's next generation of navigation - developed with industry leader Xanavi - will bring new levels of connectivity and usability to the market.
http://media.ford.com/newsroom/release_display.cfm?release=27444
It pretty much answers the question about streaming. Can you afford not to? How strong are your local brands? Can they withstand an invasion of stations from outside your market? How will you sell it? The future is coming, no really! We can't ignore it anymore. Have a great weekend!
Thursday 1/3, 2008
Here we go! A new year, new challenges, new budgets (for some) and a new chance to make your station(s) and the people that work there a special place. Get the mail, papers, and e-mail cleaned out of your in box. It's time to rock 2008!
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