August 25, 2010

It's the most wonderful time of the year ... budget time! 

I know, I know.

If you haven't started already, you will very soon.

Here are a few budget planning tips so you don't over-promise and find yourself in the same position next year as you are now ... Today, we'll focus on revenue:

• Look at a five-year history across multiple platforms
  • National vs. Local
  • Direct vs. Agency
  • Monthly flow of business
  • NTR
  • Digital
  • Ratings
  • Sell-Out Percentages
  • Average Unit Rates
  • Market Revenue
• Have a deep meeting with your PD
  • Ratings expectations for 2011 ... the real expectations
  • What will help or hinder reaching those goals?
  • What competition means to reaching those goals?
• Re-examine your sales staff at every level
  • Management
  • Commission plans
  • Bonuses
  • Staff

More tomorrow.....