March 3, 2011

I've said it before and I'll say it again. I think the RAB is valuable tool for GMs, Sales Manager, and Account Executives.

For a relatively low price, you get access to tons of helpful information, like two articles in one of this week's daily Radio Sales Today e-mails:

Americans Plan to Spend a Little, Save a Little with Tax Refunds This Year

With signs of an improving economy, many Americans are now keen to use their tax refunds to treat themselves or their families to a major purchase such as a new television or furniture. According to the National Retail Federation's 2011 Tax Returns Consumer Intentions and Actions Survey, conducted by BIGresearch, 13.2%of Americans will spend their refund on a big ticket item, up from 12.5% last year.

Cruise Reservations Surge to Record Levels

Discounts and new ships are driving record cruise ship bookings.

Carnival Cruise Lines said it set a one-week reservations record, booking 165,308 customers Feb. 7th-13th, eclipsing its previous one-week reservations record set nearly four years ago.