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Joe GM
Archives
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November 8, 2016
Tuesday, November 8, 2016Every election day, there are winners and losers. One any day of the week or year, your station could be portrayed as a "loser" should any of your employees run afoul of the law or are implicated in unsavory conduct -- especially if it concerns inter-office conduct ...
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November 7, 2016
Monday, November 7, 2016Got a new a sales rep who's struggling a bit? We all get pretty good business from the big shopping centers, malls, etc., especially during the holidays, but there are hundreds of small shopping centers all over your area with businesses that would probably love to ...
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November 4, 2016
Friday, November 4, 2016So you want to jump-start Q1? Not so fast. Before you jump into the fray of a "One-Day Sale" or other such "fire sale" tactics, get your ducks in a row first. Know what Q1 business is coming back Know what's not Look at your Q1 '16 Average Unit Rate and assess ...
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November 3, 2016
Thursday, November 3, 2016I'm a big believer in programming your station every hour of every day. If there is something big going on in town or something everyone is talking about, why isn't the best radio station in town reflecting that on the air? It could be as simple as being in a losing ...
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November 2, 2016
Wednesday, November 2, 2016Public file. What? Public file? Where is it? Oh, man. If you don't know where it is, or worse yet, neither does your receptionist, people who cover the front, or anyone on the front line ... you are in trouble, my man. Ever been through a surprise FCC inspection? Not ...
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November 1, 2016
Tuesday, November 1, 2016Do you know your programming department's plan for the holidays? Is there any special programming planned? You should know by now, but if you don't get with your PD today and talk about it. Much of it can be packaged and sponsored. If you are a music station ...
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October 31, 2016
Monday, October 31, 2016Happy Halloween! So what scares you? Missing budget again? A top talent not renewing? Losing your top sales person? Ratings losses? Cancellation by a key client? I have long subscribed to a philosophy to CONTROL THE CONTROLLABLES and LET EVERYTHING ELSE GO. In most ...
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October 28, 2016
Friday, October 28, 2016The 30/30! Every client wants to own something and the 30/30 concept is one that works time and again for a variety of categories. It works for the client because they are providing a solid information segment combined with a call-to-action commercial. I know it ...
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October 27, 2016
Thursday, October 27, 2016Looking for a little extra punch into your December to put you over the edge or a little closer to goal? Consider a low-dough retail package for some direct clients that might not normally afford you but because you have some room, you can get them on. Consider three ...
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October 26, 2016
Wednesday, October 26, 2016Are you ready for Black Midnight? A local mall in our area is opening at midnight on Black Friday and one of our stations is doing a live broadcast during the entire time. The Wall Street Journal recently featured this new phenomenon ... below is some info from that ...