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Mary Market Manager - Monday, February 6, 2017
February 6, 2017
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Selling Heritage
Selling heritage with the best of today at the same time to both the staff, listeners and advertisers in clever, contemporary ways will pay off more than if you only try to sell one or the other!
The P1 Super Bowl fans know the heritage of the game because the NFL invests in ensuring they do, along with always contemporizing the offering to the fan! This heritage value is updated with new generations by the NFL.
Are you nurturing, identifying and promoting the heritage value of your call letters/frequency history, along with the latest and greatest 'SnapFace' :) technology? Heritage value creation starts with understanding how heritage adds value to new technology on every frequency, not just Oldies in an effort to achieve the Average Unit Rate desired with advertisers, as well as another reason to tune in with the audience. Take time to build respect your heritage and connect it to the modern offering with the staff and it will translate to the advertisers and listeners to make your station more compelling and engaging.
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