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Mary Market Manager - Tuesday, September 12, 2017
September 12, 2017
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Radio Clusters And A Future Of More Hurricanes And New Mega-Hurricanes
For TV, each market that is hit with a hurricane, it represents one of their many markets in the U.S. that is in a tough financial situation. But for radio with clusters of eight radio stations per market like Houston, Miami, Tampa, etc., this means eight times the financial impact in each of these markets for a consolidated radio entity and far less broadcasters in a market to tap into.
Translation: In Hurricane-prone areas, radio companies would benefit from less weather-related risk and there would be more broadcasters to bring more resources to the hurricane-ravaged market, if each hurricane market had more owners to spread the risk/ability to assist. And to prepare for a future of nuclear hurricanes that are also more frequent?
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