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Mary Market Manager - Tuesday, October 17, 2017
October 17, 2017
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Winning Teams
Do you still root for your personally favorite sports team? Or do you understand that sports are a big part of many of your own companies' and/or competitors' portfolio across the U.S. and as such you need to root for the teams that add to your companies' bottom line.
The iHeart Astros. The Entercom Yankees. The Entercom Cubs. The iHeart Dodgers
A potentially significant revenue and ratings windfall World Series for the iHeart Astros vs. the iHeart Dodgers or for the Entercom Yankees vs. the Entercom Cubs (or a mix of the iHeart Dodgers vs. the Entercom Yankees or iHeart Astros vs Entercom Cubs).
A stronger competitor is enabled in many ways. You can bet that Entercom's corporate folks have become big Yankee fans with their soon-to-be acquisition of WFAN (as is the division of Global Traffic Network, USTN, which is the new traffic supplier to WFAN). Entercomers in any market should be big Yankee fans vs. the Astros (Astros are on the iHeart flagship in Houston) as Entercom has a new position in Houston that is not only not assisted in Houston with iHeart having the Astros, they lose the potential seven-game World Series in NYC with a loss to the iHeart Astros - a position an Astros win over their flagship NYC acquisition position with the Yankees.
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