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Steve Harvey - Tom Joyner Comparison
August 20, 2007
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The battle for morning supremacy in the Urban AC format has taken an interesting turn the last 18 months - with the continued growth and success of THE STEVE HARVEY MORNING SHOW from PREMIERE RADIO. Meanwhile, REACH MEDIA's TOM JOYNER continues to post competitive ratings.
HARVEY is winning head-to-head battles in the 25-54 cell in DALLAS, PHILADELPHIA, WASHINGTON, DETROIT, KANSAS CITY, CHARLOTTE, MILWAUKEE, NORFOLK, and MEMPHIS.
However, JOYNER gets a win in CHICAGO (where things may change as HARVEY moves to a full signal this fall on WGCI-FM). JOYNER's other wins came in ATLANTA, MIAMI, ST. LOUIS, ORLANDO, and GREENSBORO. Ironically, three of those were COX markets where JOYNER has a lot of heritage - and HARVEY just recently went on the air.
A big surprise is the disparity in ratings in DALLAS - where JOYNER has been such a fixture, and where he was based out of when he did his flyjock : Here's a look at how the shows performed in the SPRING book among adults 18-34, 18-49, and 25-54. All stations are Urban AC unless denoted by an asterisk - which refers to an Urban-formatted station.
STEVE HARVEY - TOM JOYNER COMPARISON
Show Calls/Market Owner 18-34 18-49 25-54 HARVEY WBLS/New York Inner City #8 #3 #2 HARVEY KDAY/Los Angeles* Magic #20 #24 #24 HARVEY WSRB/Chicago Crawford #22 #27 #25 JOYNER WVAZ/Chicago Clear Channel #13 #8 #7 HARVEY KRNB/Dallas Service #14 #11 #10 JOYNER KSOC/Dallas Radio One #34 #23 #23 JOYNER KMJQ/Houston Radio One #10 #7 #7 HARVEY WDAS/Philadelphia Clear Channel #2 #2 #3 JOYNER WRNB/Philadelphia Radio One #13 #13 #11 HARVEY WHUR/Washington Howard University #5 #1 #1 JOYNER WMMJ/Washington Radio One #12 #9 #4 HARVEY WAMJ/Atlanta Radio One #5 #4 #4 JOYNER WALR/Atlanta Cox #6 #3 #3 HARVEY WMXD/Detroit Clear Channel #4 #2 #2 JOYNER WDMK/Detroit Radio One #11 #11 #13 JOYNER WILD/Boston Radio One #28 #26 #28 HARVEY WMIB/Miami Clear Channel #4 #2 #4 JOYNER WHQT/Miami Cox #9 #5 #2 HARVEY WBTP/Tampa* Clear Channel #4 #3 #4 JOYNER WHQT/Miami Cox #9 #5 #2 HARVEY KATZ-FM/St. Louis Clear Channel #5 #10 #13 JOYNER WFUN/St. Louis Radio One #23 #14 #12 JOYNER WWIN/Baltimore Radio One #5 #4 #2 HARVEY WAMO/Pittsburgh* Sheridan #3 #3 #5 JOYNER WZAK/Cleveland Radio One #7 #4 #3 JOYNER WMOJ/Cincinnati Radio One #12 #9 #8 HARVEY KPRS/Kansas City* Carter #1 #1 #2 JOYNER KMJK/Kansas City Cumulus #11 #12 #13 HARVEY WBAV/Charlotte CBS #2 #1 #1 JOYNER WQNC/Charlotte Radio One #14 #5 #14 HARVEY WJHM/Orlando* CBS #2 #1 #4 JOYNER WCFB/Orlando Cox #10 #5 #1 HARVEY WKKV/Milwaukee* Clear Channel #3 #3 #5 JOYNER WJMR/Milwaukee Saga #10 #8 #9 JOYNER WXMG/Columbus Radio One #12 #8 #6 JOYNER WTLC/Indianapolis Radio One #7 #7 #6 HARVEY WVKL/Norfolk Entercom #1 #1 #1 JOYNER WKUS/Norfolk Clear Channel #14 #4 #3 JOYNER WFXC/Raleigh Radio One #9 #7 #7 JOYNER WQQK/Nashville Cumulus #15 #9 #3 HARVEY WMKS/Greensboro Clear Channel #6 #8 #4 JOYNER WQMG/Greensboro Entercom #8 #4 #2 JOYNER WSOL/Jacksonville Clear Channel #6 #4 #2 HARVEY WRBO/Memphis Citadel #2 #1 #1 JOYNER KJMS/Memphis Clear Channel #4 #2 #3