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NuVoodoo Media
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October 10, 2022
Podcast Commercials: Effective or Skippable?We're looking forward to the NAB Show in New York next week. We'll be there presenting a deeper dive into the podcast research we conducted this summer. At Podcast Movement in August, we tailored our presentation to podcast creators, particularly independent producers ...
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October 3, 2022
If We Ask the Questions We've Always AskedWe'll get the answers we've always gotten and make the same decisions we've always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn't yield actionable answers ...
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September 26, 2022
Music Research Options for Uncertain TimesLast week I laid out marketing options for stations that are just getting their budget approvals as the fall book is underway. I also had the chance to video chat last week with NuVoodoo marketing guru Mike O'Connor about the newest additions to our marketing arsenal. A ...
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September 19, 2022
Crunch Time: Fall Book Marketing for Uncertain TimesThe fall book started last week, but many station operators are holding on to their marketing dollars as long as possible. Should you find yourself in that group, you still have strong marketing options to help you maximize fall ratings. While production time takes direct ...
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September 12, 2022
One of Six Things Listeners Love About PodcastsA recording of NuVoodoo's presentation from Podcast Movement 2022, "Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)" is available at nuvoodoo.com/webinars. Our data is the result of quantitative interviews with nearly 1,700 respondents who ...
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September 6, 2022
One of Four Things That Make Listeners Crazy About PodcastsA recording of NuVoodoo's presentation at Podcast Movement 2022, "Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)" will be posted soon at nuvoodoo.com/webinars. We collected a lot of opinions and a lot of data to build the presentation, ...
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August 29, 2022
Tectonic Shifts at Podcast Movement 2022Last week found Carolyn Gilbert, Jeri Fields, and me at Podcast Movement 2022. Our presentation, "Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)" was well received. For those who couldn't make it Dallas, we'll be posting a webinar version ...
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The world's largest podcast conference is happening this week in Dallas and NuVoodoo will be there. On Thursday morning, Carolyn Gilbert, Jeri Fields, and I will be presenting at Podcast Movement. When we committed to a title for the presentation months ago, we committed ...
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August 15, 2022
Are Bad Songs as Bad as Commercials?NuVoodoo marketing guru PJ Kling and I put the wraps on a series of free webinars entitled "The Wearable Wolf is Coming" a week or so ago. The webinars mined insights from a sample of nearly 5,500 14-54's across all PPM markets. If you missed the webinar, you'll find a ...
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August 8, 2022
Expanded Listening Possibilities with New MetersNielsen released an update on the rollout of the new PPM Wearables last week. As of the end of last month nearly 20% of the total panel across all markets have the new wearable meters. They remain confident they'll have converted 50-75% of the panel by year's end 2022, ...