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AM/FM/Podcast
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April 12, 2021
Zooming in on 8% of podcastsLast week we demystified the commonly held belief that podcasters are fighting for share of ear in a sea of two million shows and that advertisers must sift through them all to find the right fit. The big headline? A remarkable 44% of podcasts have produced three or ...
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April 6, 2021
Why There Really Aren’t 2 Million PodcastsToday’s post breaks down the numbers of how many podcasts you’re actually up against. It seems everyone has a podcast. Or do they? Recently Apple Podcasts rolled over the two million podcast title mark. Extraordinary, right? Daunting, even. But the “box ...
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April 1, 2021
Some Numbers to Make You Stop and ThinkEveryday my inbox is loaded with numbers. Some are ephemeral, others seismic, but with so many numbers coming at us, it can be numbing. Here are a few that caught my eye and make a difference. 26% The number of podcasts in Apple Podcasts that have produced only one ...
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March 11, 2021
Is the Word "Subscribe" Really Going Away From Podcasting?With the upcoming release of Apple’s IOS 14.5, as noted in today’s Podnews.net, Apple joins other major apps using the term “follow” instead of the confusing and loaded word, “subscribe.” As we wrote about two years ago, “subscribe” is a bad word for ...
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February 19, 2021
Content Wisdom From Six of The GOATs (Greatest Editors of All Time)There is an odd notion among some in the industry that podcasts must run long, be unedited, and natural. Many say it’s part of the charm and authenticity of the medium. It is free-flowing and an antidote to our over-produced culture. I will be brief. That’s ...
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February 9, 2021
Who Were the Big Advertisers During Tom Brady's First Super Bowl?Just a reminder that little stays the same (other than Tom Brady, apparently). Brady won his first Super Bowl in 2002. The iPod was just a year old, George W. Bush was President and Harry Potter and the Sorcerer’s Stone topped the box office. U2 played halftime (sorry, ...
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February 2, 2021
Why A Podcast Without A Strategy Is Likely to FailA few years ago, just about anyone could launch a podcast on just about any topic and be pretty confident there were only a handful of shows on the subject. If you wanted to start a podcast about a niche topic such as knitting or poker, there were few, if any. A show ...
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January 20, 2021
The State of Audio at CES 2021Going to CES over the past few years was like walking into a candy store for anyone in the business of audio. There were smart speakers, infotainment stacks in cars, and hearable devices on the hardware side of the business. On the content side was an explosion of ...
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November 10, 2020
How To Improve Podcast Listening On 60 Million Smart Speakers. We Talk With Tom WebsterIf I had a hammer, I would hammer every morning and I would be looking for nails. If I had a drill, I would be focused on making holes. Now I see millions of little audio smart speakers in living rooms, bathrooms and kitchens all over the world and I think people should ...
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October 20, 2020
Music Finally Meets PodcastsThe most read post in the five years that this blog has been published is this one: Why Can’t Music Be Played In Podcasts? In fact, it comes up so often it is a “Google Zero” post, meaning it is the first item that pops up with that query. Every month hundreds of ...