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AM/FM/Podcast
Archives
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February 22, 2022
This Undeniable Trend Should Frighten Every Talk Radio StationSpoken word’s share of ALL audio listening continues to rise. That’s good news. According to Edison Research, it’s up 40% in the past seven years. More good news. Where that listening is coming from is a trend that should frighten every talk radio ...
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January 21, 2022
Part II: Ask These 9 Questions to Determine Whether Your Business Should Have a Branded PodcastIn part I of our two-part guide on creating a successful branded podcast, we covered the four proven building blocks to deliver a winning show. Not every business will be successful with branded content. The chart below can help you decide whether a branded podcast is ...
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January 18, 2022
Why So Many Branded Podcasts FailThere are several companies pitching businesses to hop on the branded podcast bandwagon. We make branded podcasts, and we think many will fail. Here is why: It’s the most challenging category in all of audio. That’s why we’re kicking off the New Year ...
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November 2, 2021
Are Local Podcasts the Next Opportunity? The Forecast with Local Media Authority Gordon BorrellIn the early days of the internet, most of the content available had a national focus. The advertising dollars followed, and although there were local sites, sales were sparse. For the most part, podcasting has followed a similar arc. Robust tech to serve local ads is ...
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October 12, 2021
The One Part Of The OZY Story Podcasters Can’t Afford To IgnoreEvery day it seems a new podcast company is staffing up and launching as “an innovator in the podcast industry.” That too was the pledge of Ozy Media in an overcrowded media space. Ozy was positioned as a new multimedia voice “to vault you ahead of the ...
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September 23, 2021
Smart Speaker OpportunityYou can’t look at this chart and think things are going well for commercial radio’s digital migration. If you total up all listening to the content AM/FM radio is sending out, only 12% of the time spent with radio is being consumed on digital devices. ...
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Podcast findability is a real problem. Unfortunately, many in podcasting conflate findability with discovery, and while they are close cousins, they are not the same thing. Discovery often has some serendipity to it. Maybe a friend tells you about a podcast, or the ...
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Podcast intros are way too long, and audiences are increasingly frustrated. In podcasting’s early days, there was something quaint and even charming about show starts with hosts and guests rambling about their pets, dinner, clothes, and which microphone they were ...
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Podcast subscriptions are a hot topic with A LOT of speculation about what may happen. The reality is, it’s far too early to know how successful podcasts by subscription will be. The variables are considerable. Podcasts are abundant and free, thus asking people to pay ...
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April 27, 2021
Will People Pay For Your Podcasts?Last week’s announcement about Apple Podcasts subscriptions has everyone in the industry talking. Let’s break down what’s happening and answer some questions about what it means for listeners. Who is subscription podcasting for? There is one essential factor ...